They may say, "I'll get back to you," but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way. The authors have tapped the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, including Walter Cronkite; Joan Rivers; Mary Kay Ash; and Hardwick Simmons, CEO of Prudential Securities. Discover what they and more than 100 other high achievers do to guarantee a returned phone call every time! Now you can finally generate callbacks from those hard-to-get-through-to people who are so discriminating about which calls they return. I'll Get Back to You will increase your productivity and make your life easier as it shows you how to get past secretaries, assistants, and others who keep you from reaching the boss; incorporate humor to get decision-makers on the phone; use technological gatekeepers such as faxes, answering machines, and E-mail to your advantage; create an irresistible sense of urgency that assures a quickly returned call; make an ally out of the most headstrong or unfriendly gatekeeper; and generate an air of importance that puts your call on the VIP's "must-return" list.

I'll Get Back to You: 156 Ways to Get People to Return Your Calls and Other Helpful Sales Tips

Business & Money

Yaverbaum, Eric

Management & Leadership

McGraw=Hill

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Public Relations For Dummies

Marketing & Sales

For Dummies

When it comes to marketing, nothing beats good word of mouth. But how do you get your customers talking? This friendly guide shows you step-by-step how to create and implement an effective public relations strategy for pennies on the dollar compared to the cost of advertising. Public Relations Kit For Dummies gives you all the tools you need to spread the word about your product or service, without a PR agency. All it takes is effort and the straightforward guidelines you’ll find in this helpful guide. 
If you’re a small business owner or manager or an entrepreneur, good PR will give you an advantage over your competition. If you’re a corporate manager or executive, you need an effective public relations program to communicate with your target market without increasing ad spending. In Public Relations Kit For Dummies, you’ll discover how to: <ul>
<li>Map a winning PR strategy</li> <li>Grab attention with press releases, interviews, and events</li> <li>Cultivate good media relations</li> <li>Get print, TV, radio, and Internet coverage</li> <li>Manage crises</li> </ul>
This book is packed with successful ideas, techniques, and campaigns that really worked – and you can customize them to fit your clientele, product, or service. This friendly guide shows you how PR works, how to brainstorm for creative ideas, how to deliver your message to the media, and how to create buzz. And there’s more: <ul>
<li>Developing and stick to a budget</li> <li>Building an in-house PR department</li> <li>Specific PR tactics like contests, surveys, and tie-ins</li> <li>Company newsletters</li> <li>Writing query letters and pitch letters</li> <li>Handling yourself in interviews</li> <li>Turning bad press into good publicity</li> <li>Developing a contact list</li> <li>Specific strategies for radio, TV, newspapers, and new media</li> <li>Handling crises</li> <li>Measuring PR results</li> </ul>
The book also includes a CD-ROM full of helpful PR forms, checklists, and templates; lists of resources like PR firms and media outlets; and software programs that makes PR simple. If you want people to notice your product or service, Public Relations Kit For Dummies is the only resource you need.

Public Relations Kit for Dummies

BLY, Robert w.

John Wiley&Sons, Inc.

Basing his work on interviews with 100 top executives of diverse companies (ranging from the American Red Cross to the Walt Disney Internet Group), the head of a New York public relations firm confirms a survey finding that experience greatly contributes to leadership ability. From words of wisdom on decision-making, adapting to change, and related issues, Yaverbaum distills a list of strategies for success. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great

Kaplan Publishing

Public Relations For Dummies (For Dummies (Business & Personal Finance))

Your mission: Create a vision and turn it into reality. Your challenge: Compel any group of people to help you achieve success. Your solution: The Everything Leadership Book, 2nd Edition has the tips and techniques you need to change your management style into true leadership. This valuable resource includes practical advice on leadership techniques, as well as guidance on what separates the leaders from the followers. Learn how to exude self-confidence, become a role model, and make a difference at work and in your community. 
 Completely revised and updated, this guide features the latest insider tips on how to:
<ul>
<li>Communicate with peers in and out of the office </li>
<li>Stimulate, excite, and motivate any group </li>
<li>Delegate responsibility </li>
<li>Manage from within </li>
<li>Build a productive team </li>
<li>Define the difference between management and leadership </li>
</ul> Being in charge can be intimidating, even for the most seasoned leaders. Whether you're climbing the ladder of success or have already made it to the top, this indispensable guide helps you focus on your strengths and goals so you can take the reins with confidence!

The Everything Leadership Book: Motivate and inspire yourself and others to succeed at home, at work, and in your community

Sherman, Erik

Everything

Compiled in “real time” as one family went through the college search. Life’s Little College Admission Insights best selling author and his college bound daughter have compiled an easy to read, ingest and act on “insider” best in class tips to help make the college search easier right from the beginning! The book is intended to be a “jump starter” for collegiate research and to be used before you ever pick up one of the many wonderful, yet sometimes overwhelming college directories and guides on the market today. Top experts across the country were interviewed and have given many wise and different opinions on what’s important from their own first hand experience advising hundreds of thousands of students in their careers. After a rigorous search and selection process, professional advisors and counselors were asked the same questions including: * The one college tip that nobody ever seems to know about; * The first piece of advice top counselors give their own children; * The one piece of advice they have given that’s worked best; * What students have to do differently today from even a year ago; * And to add a little education to the process for college bound students, advice with an SAT word in it! Eric and Cole Yaverbaum have also given a look into their own thought process during the search and include invaluable informational resources including where to look for financial aid, a detailed timeline for when to do what, test preparation information, athletics and even the sample essay Cole used on her applications to get into college. While many adults look back on their college years as the best time of their life, nobody ever seems to say the same about the college application and selection process. Life’s Little College Admission Insights makes the search process as enjoyable and easy as possible from day one. Enjoy the search!

Life's Little College Admissions Insights: Top Tips From the Country's Most Acclaimed Guidance Counselors

Test Preparation

Yaverbaum, Cole

College & High School

Morgan James Publishing

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Books by Yaverbaum, Eric