Quantitative Research Methods for Communication: A Hands-On Approach, Third Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

Quantitative Research Methods for Communication

Politics & Social Sciences

McCroskey, James C.

Wrench, Jason S.

Thomas-Maddox, Candice

Peck-Richmond, Virginia

Social Sciences

Oxford University Press

Quantitative Research Methods for Communication: A Hands-On Approach is a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

Quantitative Research Methods for Communication: A Hands-On Approach

Conducting research can be one of the most fascinating--and intimidating--tasks for students and scholars. A relevant and accessible guide to quantitative research, Quantitative Research Methods for Communication: A Hands-On Approach offers an innovative and insightful look at this complex subject. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey have compiled their diverse, acclaimed work into one comprehensive volume. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect, and present their research. Students are not only introduced to new skills, but they also have the opportunity to immediately apply these skills in research scenarios. Beginning with a brief history of social science research, the text incorporates the following resources: * An introduction to the fundamentals of communication research, from library skills to basic mathematical concepts * An examination of the three most common techniques used in communication research: survey, content analysis, and experiment * A sophisticated analysis of sampling and hypothesis testing * A step-by-step introduction to statistical tools * Guided research assignments based on actual data-driven research questions * In-depth analyses of articles that feature statistical tests * A guide to presenting research findings, from delivering research papers at conferences to submitting original research for publication The text integrates rich pedagogical features throughout, including chapter objectives, case studies, data sheets, and lists of key terms. The accompanying CD-ROM offers many helpful tools, including ten articles originally published by the Eastern Communication Association and a Student Workbook. An invaluable resource for gathering and processing information in the twenty-first century, Quantitative Research Methods for Communication equips students with the skills--and confidence--to produce their own cutting-edge research.

Computers & Technology

Richmond, Virginia Peck

Computer Science

Quantitative Research Methods for Communication: A Hands-On Approach, Second Edition, is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience in the field of communication, authors Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, and James C. McCroskey encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios. New to the Second Edition: * Information on research ethics and the Institutional Review Board process * A section on the different types of plagiarism * Re-conducted statistical analyses that reflect the newly doubled dataset * Integration of a combination of both proprietary (IBM's SPSS and Microsoft's Excel) and open source (PSPP and R) statistical software packages with screenshots throughout * New appendix discussing the basics of using both PSPP and R for novices * New journal, database, communication conference lists * A combined chapter on variables and communication variables * An updated section on the history of measurement that discusses how a single research measure can have multiple factors and the importance of a factor analysis in research * A new chart showing the variety of different types of anchors that can be utilized for Likert Scales * Updated content that reflects the Sixth Edition of the APA Style Manual * New segment on working with research librarians * Updated information to help students develop an understanding of the importance of p-values within statistical research * More information on presenting research at conferences and conventions * Updated references and bolded key terms throughout

Overcome your fear of public speaking A perfect supplemental text for courses in public speaking, this book provides a clear overview of the process of human communication. It analyzes the behaviors that cause speakers to experience shyness, apprehension, or a desire to avoid public speaking situations. Further, it describes the effects of such behaviors on the communication process and a range of strategies to reduce such anxieties. Starting from the premise that speech anxiety is one of the most common obstructions to clear and effective communication, the text provides students with a greater understanding for the reasons that people experience such fears and concrete suggestions for how to overcome them. Learning Goals Upon completing this book, readers will be able to: <ul>
<li>Understand the process of human communication </li>
<li>Analyze behaviors that cause fear of public speaking </li>
<li>Explore strategies to reduce anxiety</li> </ul>

Communication Apprehension, Avoidance, and Effectiveness (6th Edition)

Pearson

Human Communication in Everyday Life introduces readers to the basic concepts in human communication and demonstrates how they can be used in a variety of communicative contexts. Built on a social-scientific approach, Human Communication in Everyday Life focuses on research that has come to light within the field in the last 30 years. The first part of this book is dedicated to introducing the basic concepts involved in the study of human communication while the second half explores the application of these concepts. Each chapter is filled with current research and pop-culture examples designed to help make this book reader-friendly and informative. Many of the chapters also include Research Measures that readers can fill out to help gauge their own communicative behaviors on a personal level.

Human Communication in Everyday Life: Explanations and Applications

Humor & Entertainment

See the best price to sell, buy, or rent books by Wrench, Jason S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wrench, Jason S.

See the best price to sell, buy, or rent books by Wrench, Jason S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Quantitative Research Methods for Communication

Quantitative Research Methods for Communication: A Hands-On Approach

Quantitative Research Methods for Communication: A Hands-On Approach

Quantitative Research Methods for Communication: A Hands-On Approach

Communication Apprehension, Avoidance, and Effectiveness (6th Edition)

Human Communication in Everyday Life: Explanations and Applications