The Consumer Market Research Handbook

Business & Money

Worcester, Robert

Marketing & Sales

McGraw-Hill Book Co Ltd

<p>Based on a specially commissioned MORI poll, the first edition of an annual publication which looks at trends and developments in Britain's view of itself and others. Includes regional comparisons.</p>

Typically British: The Prudential Guide

Politics & Social Sciences

Jacobs, Eric

Social Sciences

Bloomsbury Pub Ltd

Analysts from a leading British opinion research company say the Tories did not have a chance in the May 2001 elections, because they refused to learn anything at all from their drubbing in 1997 and made all the same mistakes again. They look at Blair's first term, why two in five did not vote, the result, pundits and pollsters, and the second term. Distributed in the US by ISBS. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Explaining Labour's Second Landslide

Politics & Government

Politicos

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