A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book provides a broad overview of marketing knowledge and skills, emphasizing a microeconomic perspective. It examines the impact of technology-induced changes on production practices and provides extensive coverage of food/fibre system operation, marketing performance and marketing management in an agribusiness firm.

Agribusiness Marketing: The Management Perspective

Science & Math

Woolverton, Michael W.

Bejerlein, James G.

Technology

Pearson College Div

<p>Designed for courses in agricultural sales and marketing, the text addresses agribusiness, broadly defined to include the input supply industries, agricultural production, commodity processing, food manufacturing and food distribution, which provides employment to approximately 23 percent of the U.S. labor force. The text is clearly presented and accessible to students at the high school level.</p>

Introduction To Agribusiness Marketing

Engineering & Transportation

Seperich, George J.

Beierlein, James

Engineering

Pearson

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