Principles of School Business Management

Business & Money

Wood, Craig

Management & Leadership

Assn of School Business

Nearly 70 percent of consumers say they are interested in products that shield them from all marketing and advertising. For marketers who rely on "force-feeding" marketing messasges to their prospects and clients, that is very bad news. Their marketing productivity is going to plummet. And people now possess the tools to exert control and block intrusive messages. In this groundbreaking books the authors, leading executive s in one of hte world's leading research organizations, ouitline tomorow's blueprint for success. The model rsts on four corners of Precision, Relevance, Power, and REciprocity. ALl of this is driven by the ability to find Addressable attitudes of potential customers and speak to those attitudes with relevance, precision, power and reciprocity. The result will be the solution to the growing crisis to Marketing Productivity.

Coming to Concurrence: Addressable Attitudes and the New Model for Marketing Productivity

Smith, J. Walker

Clurman, Ann

Marketing & Sales

Racom Communications

Why are we here? Is it to spend our lives building 401k plans, widgets, and things we can't take with us? Or, is it possible a higher, more meaningful purpose exists among us? Moral Debt reveals the reason for our existence. A reason many believe is taught to us through religion, but in fact, is discovered by closely observing who we are. Moral Debt illuminates the map of the human soul - the Ladder - as well as the forces that lift us up and pull us down our Ladder, Balloons and Anchors. Read Moral Debt and learn how to transition from the Near Perspective into the Distant Perspective, where we find the reason for our being.

Moral Debt: An Ascension of the Human Spirit

Health, Fitness & Dieting

Addiction & Recovery

lulu.com

For future principals and others enrolled in courses on School Finance, this book explains and demonstrates the relationship between money and student achievement. 
New to this edition - Includes updated information on the ever-changing landscape of school finance. - Co-author Faith E. Crampton has joined the author team, applying the expertise she has acquired in public education, state government, national education and legislative organizations, and universities. - Chapters now include a section titled âPoint - Counterpointâ, offering opposing views on issues involving money and schools along with incisive questions to help guide classroom debates and/or individual analysis. - Case studies throughout the text provide opportunities to apply the knowledge gained in each chapter. - Also includes web sites and extensive recommended bibliography.

Money & Schools

Education & Teaching

Wood, R. Craig

Thompson, David C.

Schools & Teaching

Eye On Education

This book advocates for teacher professional development done differently. The author introduces a process described as 'crystallizing&nbsp;conscientização', which restores agency to teachers. Looking beyond incremental improvements in teacher micro-skills promoted by neo-managerial approaches to professional development, the book considers the wider impact of teachers' personal, professional and political identities on their work. This critical reflective practice combines crystallization as method with Freirean principles of&nbsp;conscientização, asking questions that reveal the impact of whiteness in schools and the role that education performs in replicating whiteness and perpetuating injustice. The book will appeal to academics in the diverse fields of sociology of education, critical race theory, critical whiteness studies, curriculum and pedagogy and teachers' work, as well as providers of initial teacher education programs and pre-service teachers.

The Crystallizing Teacher: Revelations of Whiteness in Schools Through Freirean Critical Reflective Practice (Palgrave Critical Perspectives on Schooling, Teachers and Teaching)

Psychology & Counseling

PALGRAVE~MACMILLAN

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Books by Wood, Craig