Multimedia: A Critical Introduction

Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new 'information age' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims?Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address:* the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry.*the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by 'new right' governments in the 1980s, which has led to the domination of the media by transnational conglomerates.* issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet.* the use of digital technology to create special effects in feature films.

Multimedia

Business & Money

Wise, RIchard

Industries

Routledge

Multimedia: A Critical Introduction is a comprehensive guide to the new media form which has resulted from the application of computer technology to existing techniques of broadcasting and telecommunications transmission. The rapid growth of multimedia technologies such as the internet, e-mail and digital television holds the promise of a new 'information age' in which individual tastes are catered for, citizens become better informed, and new wealth is created. But are new media technologies really designed to achieve these utopian aims? Multimedia: a critical introduction provides a historical, cultural and political context to the development of multimedia, as both a technology and a concept. Individual chapters address: * the origins of multimedia in the unlikely interaction between the military and 1960s counter-culture: how the phenomenal US budgets allocated to US military research resulted in the microchip, and why the efforts of counter-culture computer hobbyists evolved into a multi-billion dollar industry. *the wider democratic and cultural implications of multimedia in the wake of the deregulation of the media industries by 'new right' governments in the 1980s, which has led to the domination of the media by transnational conglomerates. * issues of privacy and censorship in relation to new media, including discussion of cryptography, electronic surveillance, and attempts to regulate material such as pornography on the internet. * the use of digital technology to create special effects in feature films.

Humor & Entertainment

Outlines the challenges faced by most companies to sustain growth, offering advice on how to meet specific customer needs, retain investor loyalty, make effective acquisitions and partnerships, and achieve independence from a CEO.

How to Grow When Markets Don't

Slywotzky, Adrian

Weber, Karl

Management & Leadership

Warner Business Books

Experts on corporate growth and profitability tell how nimble companies find additional profit by mining the margins of existing revenue categories. This text describes how today's best companies look for problems and opportunities in their customers' businesses and find solutions that stretch the boundaries of their product and service lines.

Business Plus

What if working in this oft-maligned industry could actually make you a better, happier human being? Here's a stirring, thought-provoking book about this improbable idea from an equally improbable writer, Richard Wise, whose first claim to fame is that he was the strategic spin doctor for the only advertising campaign ever denounced on prime time television by the President of the United States of America.

Save Your Soul: Work in Advertising!

Blurb

Marketing & Sales

Warner Business

The Dawning: 31,000 BC

Literature & Fiction

Genre Fiction

Brunswick House Press

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Books by Wise, RIchard