This title provides an integration of both the professional and the practical elements of marketing research. The perspective is market-led, rather than focusing on technique, and the text remains accessible by assuming less statistical knowledge than most others available.

Marketing Research: An Integrated Approach

Business & Money

Wilson, Alan M.

Management & Leadership

Ft Pr

<p>This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.</p>

Marketing & Sales

Pearson College Div

See the best price to sell, buy, or rent books by Wilson, Alan M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilson, Alan M.

See the best price to sell, buy, or rent books by Wilson, Alan M.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Research: An Integrated Approach

Marketing Research: An Integrated Approach