Drucker on Leadership: New Lessons from the Father of Modern Management

Although Peter Drucker, "The Father of Modern Management," died in 2005, his timeless teachings are studied and practiced by forward-thinking managers worldwide. His lessons and wisdom on the topic of leadership--the central element of management--are in constant demand, yet he wrote little under that actual subject heading. In Drucker on Leadership, William A. Cohen explores Drucker's lost leadership lessons--why they are missing, what they are, why they are important, and how to apply them. As Cohen explains, Drucker was ambivalent about leadership for much of his career, making it clear that leadership was not by itself "good or desirable." While Drucker struggled with the concept of leadership, he was well aware that it had a critical impact on the accomplishment of all projects and human endeavors. There is no book from Drucker specifically dedicated to leadership, but a wealth of information about leadership can be found scattered throughout his 40 books and hundreds of articles. Drucker's teachings about leadership have saved many corporations from failure and helped guide others to outstanding success. Many of the leadership concepts revealed in this book will surprise and perhaps shock Drucker's followers. For example, who would have thought that Peter Drucker taught that "leadership is a marketing job" or that "the best leadership lessons for business or any nonprofit organization come from the military"? Written for anyone who values the insights of the man whose name is synonymous with excellence in management, Drucker on Leadership offers a deeper understanding of what makes an extraordinary leader.

William A. Cohen

Jossey-Bass

With more than 60,000 copies sold, this amazing manual has become a classic in its field--and rightfully so. Nowhere else will you find--in one book--so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success.  Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, telemarketing, and advertising through magazines, radio, and television. In addition, a handy appendix lists hundreds of valuable contacts with complete addresses.  In this new Fourth Edition, you'll learn the latest trends in mail order--what works and what doesn't, the most effective look in ads and mailing pieces, how to put together the most attractive offers, and much more.  For entrepreneurs, direct marketers, business owners, and others eager to get into the mail order business,  Building a Mail Order Business has proven itself to be an indispensable resource for the ideas, techniques, and expert advice that will lead to success.  All the success secrets of one of America's best-known and most respected experts on mail order and direct marketing--Now in a new edition!  BUILDING A MAIL ORDER BUSINESS  Fourth Edition  Complete, authoritative, and now in a new edition, this best-selling guide to mail order success covers everything from getting your business started to handling legal issues, preparing copy and graphics, selecting mailing lists, telemarketing, and advertising in all types of media--an unbeatable source of direct marketing ideas that really work.  Here's what the pros have said about previous editions of Bill Cohen's Building a Mail Order Business:  "Dr. Bill Cohen's book thoroughly explores the many facets, and pitfalls, facing the budding mail order entrepreneur."-- Henry R. "Pete" Hoke, Jr., Publisher, Direct Marketing  "It took a mail order businessman who is also an educator to put direct mail and mail order guidelines all in one place--and in language we can all understand."--Freeman F. Gosden, Jr., President, Smith-Hemmings-Gosden, one of the nation's largest direct marketing advertising agencies  "An outstanding primer for our industry. It gives you the nuts and bolts necessary to carry you through almost every aspect of mail order from the very rudimentary basics to the same techniques used by the pros."-- Joe Sugarman, JS&A  "One of the best books I've ever read on the subject. I enthusiastically recommend Building a Mail Order Business to any man or woman who is serious about getting involved in this fascinating activity."-- E. Joseph Cossman, President, Cossman International, Inc., author of How I Made a Million Dollars in Mail Order  "An excellent, informative, comprehensive, illustrative workbook that will help anyone get started making money in the fascinating field of mail order. I highly recommend this professional book."-- Melvin Powers, mail order entrepreneur  "...must reading for the entrepreneur whose mind is on mail order."-- Paul Muchnick, Chairman, National Mail Order Association  "Its good sense and nuts-and-bolts, bottom-line approach make it a delightful guide through the mail order world."-- DM News

Building a Mail Order Business: A Complete Manual for Success

Business & Money

Industries

John Wiley & Sons, Incorporated

Marketing Mistakes and Successes Seventh Edition and The Marketing Plan, Second Edition

Robert F. Hartley

John Wiley&Sons, Inc.

The Marketing Plan Irg 3e

Marketing & Sales

A fully updated edition of the management classic--widely praised by CEOs and military commanders--celebrating military leadership as a winning model for effective leadership in business. 
Recent research published in Fortune Magazine and The Wall Street Journal not only laud military methods for business, but one survey indicates that the military profession is one of the most respected in the country. William Cohen, a prolific author of business books who has a wealth of leadership experience as both a military officer and a corporate executive, now updates his best-selling leadership manual for a new generation of aspiring leaders. 
With a firm focus on the practical and the attainable, Cohen shows precisely how to apply the winning tactics of military leadership to modern business. This revised edition features outstanding leadership examples from Desert Storm and Bosnia, including the experiences of General Norman Schwarzkopf and General Colin Powell. Every concept and every technique is demonstrated by a real life example from battle and/or the boardroom. It also showcases the skills and drive of remarkable business leaders, such as Andy Grove (Chairman and CEO, Intel), Steven Speilberg, and Howard Schultz (CEO, Starbucks). 
The New Art of the Leader teaches exactly how to apply military leadership techniques from all military services, many countries, and many centuries to modern businesses using dramatic examples from both combat and civilian organizations.

The New Art Of The Leader Revised

Management & Leadership

Prentice-Hall Press

Explains how to succeed at job hunting by breaking commonly-accepted rules of the game, offering advice on interview strategy, references, negotiating an offer, and dealing with human resources departments.

Break The Rules: The Secret Code to Finding a Great Job Fast

Job Hunting & Careers

Using “the combat model of leadership,” this book demonstrates how to apply the winning tactics of the military to business, while maintaining absolute integrity. Retired Major General William S. Cohen of the US Army Reserve Forces showcases the skills and drive of remarkable leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz, as well as military commanders from ancient times to today. “Bill Cohen knows more about what makes great leaders than anyone I know.”—General Frederick Kroesen, former commander of the US Army Europe “Cohen is remarkable not only for his acumen but also for this morality and humanity. Where Cohen leads, any entrepreneur would do well to follow.”—Entrepreneur Magazine “With driving force, Cohen nails his points home with each sentence. . . . From the battlefield to the boardroom, Cohen offers examples of incisive leadership under the best and worst conditions.”—Publishers Weekly

The New Art of the Leader

This book demonstrates how to apply the winning art of military leadership to business, while maintaining absolute integrity. Retired Major General William A. Cohen demonstrates the leadership application of remarkable civilian leaders such as director Steven Spielberg, former Intel CEO Andy Grove, and Starbucks CEO Howard Schulz , Mary Kay of May Kay Cosmetics and many others as uncovered from military leadership from ancient times until today. Covers how to use the power of leadership as well how to attract followership, how to use direct and indirect influence tactics, building your organization, building high morale and Esprit de Corps, coaching, motivating , taking charge in crisis situations, developing your charisma, problem solving and decision making and a lot more. Recommended by many CEOs of well-known corporations as well of heads and commanders of our military services. The essential book for practicing and applying good leadership and the art of the leader.

The Art of the Leader

Major General USAF Ret.

PH.D.

Pyramid Press

Constitutional Law: Cases and Materials (University Casebook) [hardcover] Cohen, William,Varat, Jonathan D.,Barrett, Edward L. Constitutional Law [May 01, 1993]

Constitutional Law: Cases and Materials (University Casebook)

Jonathan D. Varat

Reference

Foundation Pr

El Plan de Marketing - Curso de Marketing (Volume 10)

El Comercio Ediciones

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Books by William A. Cohen