Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s

Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s [Oct 01, 1990] Murphy, Patrick E. and Wilkie, William L.

Politics & Social Sciences

Murphy, Patrick E.

Wilkie, William L.

Politics & Government

Univ of Notre Dame Pr

The most important consumer behavior text in 20 years and an innovative, modern introduction by one of the most respected authorities in the field. Wilkie enhances the marketer's perspective by bringing in lessons from the behavior of consumers and public-policy makers. Class tested, it contains unique and original material not found in any other text, including seven keys to consumer behavior.

Consumer Behavior

Business & Money

Management & Leadership

John Wiley&Sons

<p>Noted for its superior research foundation, numerous examples, vignettes and experiential assignments, this revision features the best and most useful frameworks and marketing rules of thumb which tie concepts together, applying them to the reality of the marketer's role. Shortened, streamlined and reorganized, its visual appeal has been enhanced by numerous full-color photographs.</p>

wiley

Designed for marketing students, this revised and updated study on consumer behaviour and spending contains numerous examples, vignettes and exercises.

John Wiley and Sons Ltd.

<p>William Wilkie has succeeded in writing a book on consumer behavior that is stimulating, provides clear explanations, and is a pleasure to read. Considering such issues as why people buy some products and not others, why some consumers spend frugally while others run up large debts, what role the marketing system plays in consumer behavior, and how a marketer actually influences a consumer, it includes the best and useful frameworks and marketing ``rules of thumb'' that tie concepts together and apply them to the reality of the marketer's role. In this Second Edition, topical coverage has been organized more clearly and coverage of market segmentation has been greatly expanded. A section on organizational buying behavior had been added, and the expanded ``notes'' section has been placed at the back of the book for easy access.</p>

See the best price to sell, buy, or rent books by Wilkie, William L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wilkie, William L.

See the best price to sell, buy, or rent books by Wilkie, William L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s

Consumer Behavior

Consumer Behavior

Consumer Behavior

Consumer Behavior