Details the application of color in a publication as a whole in the words, illustrations, and charts and graphs. White defines the terminology of color both on-screen and in print, then demonstrates how color can tie visuals into coherent presentations. A chapter on using color with type shows how color can act as a beacon leading the reader through the text or as a means to emphasize or link ideas. Annotation copyright Book News, Inc. Portland, Or.

Color for the Electronic Age

Arts & Photography

White, Jan V.

Graphic Design

Watson/Guptill

Graphic Design for the Electronic Age

A manual covering the basic principles of effective design directed at professionals using traditional typesetting equipment and nondesigners working with desktop publishing. Practical information is given on how to choose typeface and size, the selection of column width, headlines and subheads, pictures and legends. There are rules for punctuation, explanations of common symbols, instructions for setting up tables and advise on constructing a publication from front to back. The author, an award-winning designer, has also written "Graphic Idea Notebook".

JACOBS

Watson-Guptill Publications

Covering the basic principles of effective design clearly, White provides easy-to-follow, easy-to-understand examples of well-designed printed material, an abundance of practical information, rules for punctuation, and more. 300 two-color illustrations.

Editing by design;: Word-and-picture communication for editors and designers,

R.R.Bowker

Designing for Magazines

Rr Bowker Llc

Examines the relationship of editing and design in magazine production, providing numerous illustrative examples

Editing by Design: A Guide to Effective Word and Picture Communication for Editors and Designers

Explains the purpose of diagrams, pie charts, bar graphs, dot charts, flow charts, maps, and tables, demonstrates chart making techniques, and shows how to combine different kinds of charts

Using Charts and Graphs: 1000 Ideas for Visual Persuasion

Business & Money

Libraries Unltd Inc

On Graphics Tips for Editors

Lawrence Ragan Communications

A problem-solving source book for those dealing with graphic design presents more than one thousand innovative techniques for transforming routine material into provocative editorial presentation

Graphic Idea Notebook

History & Criticism

Rockport Pub

Color for Impact deserves to be within reach of every editor and desktop publisher's computer. It encourages newcomers to think about colour in new ways and reminds experienced designers that colour can be a two-edged sword: it can as easily obscure a message as drive it home. In either case, by focusing on the message and the communication, rather than what Jan White calls the 'decorative' aspects of colour, Color for Impact will help you to take advantage of the reduced costs and increased availability of colour at all levels. Contents: Getting the Best Out of Colour; Ten Commandments on Using Colour; Where to Use Colour; How Much Colour to Use; Copying Colour in Black-and-White; Making the Most of Colour; Which Colour to Choose; Combining Colours with Colours; Colour and Panels; Colour and Pictures; Colour and Type; How Words, Shape, Space, and Colour Produce Impact; Technicalities About Colour.

Color for Impact: How Color Can Get Your Message Across or Get in the Way

Engineering & Transportation

Engineering

Strathmoor Pr

See the best price to sell, buy, or rent books by White, Jan V.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by White, Jan V.

See the best price to sell, buy, or rent books by White, Jan V.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Color for the Electronic Age

Graphic Design for the Electronic Age

Graphic Design for the Electronic Age

Editing by design;: Word-and-picture communication for editors and designers,

Designing for Magazines

Editing by Design: A Guide to Effective Word and Picture Communication for Editors and Designers

Using Charts and Graphs: 1000 Ideas for Visual Persuasion

On Graphics Tips for Editors

Graphic Idea Notebook

Color for Impact: How Color Can Get Your Message Across or Get in the Way