***THE 3RD EDITION OF EMAIL MARKETING RULES IS NOW AVAILABLE ON AMAZON.COM*** Email marketing's "Wild West" days are long gone. Not only do ISPs maintain order like ironfisted sheriffs, but they've deputized every email user, arming them with a lethal "report spam" button. If you want to succeed in this town-or even just stay welcome-you need to follow the rules. Email Marketing Rules is your guide to understanding the practices that lead to spectacular results, while steering you clear of potential trouble. Through 108 easy-to-understand rules, you'll learn how to: <ul>
<li>Establish permission practices that will safeguard your ability to get your emails delivered</li>
<li>Set the right goals for your program</li>
<li>Fill your email list with the least risky and most profitable subscribers</li>
<li>Streamline your subscription process to maximize growth</li>
<li>Design emails that subscribers will respond to</li>
<li>Target subscribers with the right messaging at the right time</li>
<li>Leverage the growth of social media and mobile in your email program</li>
<li>...and much more</li>
</ul>
 While beginner-friendly and a great training tool, the book's crisp dissection of best practices will help even seasoned veterans make tactical improvements that boost the performance of their email programs.

Email Marketing Rules: How to Wear a White Hat, Shoot Straight, and Win Hearts

Computers & Technology

Baer, Jay

White, Chad

Business Technology

Createspace Independent Pub

***THE 3RD EDITION OF EMAIL MARKETING RULES IS NOW AVAILABLE ON AMAZON.COM*** The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to... <ul>
<li>Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation</li>
<li>Create relevant messaging using savvy design techniques and smart targeting</li>
<li>Optimize list growth by finding and retaining high-value subscribers</li>
<li>Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle</li>
<li>Maintain stellar deliverability by understanding your responsibilities and those of your ESP</li>
</ul>

Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success

Business & Money

Marketing & Sales

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