"A surprising and useful book full of information and indispensable to anyone involved in communicating ideas through typographic means".--Milton Glaser, president, Milton Glaser, Inc". TYPE &amp; LAYOUT should be required reading before students are allowed to touch a computer".--Dennis G. Martin, Ph.D., Professor of Communications, Brigham Young University.

Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

Arts & Photography

Wheildon, Colin

Graphic Design

Strathmoor Pr

With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read. 
Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau. 
It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: "Hitherto designers have had to rely on their guesses as to what works best... all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts." 
Previously published as Type &amp; Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158

Type & Layout: Are You Communicating or Just Making Pretty Shapes

Worsley Pr

See the best price to sell, buy, or rent books by Wheildon, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wheildon, Colin

See the best price to sell, buy, or rent books by Wheildon, Colin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Type & Layout: How Typography and Design Can Get Your Message Across-Or Get in the Way

Type & Layout: Are You Communicating or Just Making Pretty Shapes