Advertising: Critical Approaches

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: <ul>
<li>advertising history</li> <li>cultural, critical and political economy approaches to advertising</li> <li>texts in advertising</li> <li>the reception of advertising</li> <li>advertising in the home and outdoor advertising</li> <li>consumer culture.</li> </ul>
Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Business & Money

Wharton, Chris

Marketing & Sales

Routledge

Growing Livelihoods (Earthscan Tools for Community Planning)

Community planning is starting to include a broader food systems focus, spanning topics such as nutrition and health outcomes, sustainable farming practices, economic and social implications of local food production, distribution, and consumption. Together, these issues are a driving force for the passions of those seeking positive change in their communities through healthy food. The purpose of this book is to explore how and where local food and farms, as part of a local or regional food system, can positively impact both economic development and overall well-being of communities. Across North America, there are good examples of the ways in which innovative local food systems provide opportunities for: increasing job growth and entrepreneurship; retaining local farmers on their land while nourishing their community; and providing communities places to congregate, bond, and become closer-knit. Six such examples are highlighted, each illustrating a novel model offering unique contributions to community economic health and well-being. These important cases offer practitioners, advocates, academics, and students insight into how applications can be built or studied in their own communities.

Phillips, Rhonda

Economics

We know you want a website that looks fabulous, that represents you and your business and that you're proud to share but you're feeling stuck on how to do it. We've helped thousands of entrepreneurs easily build the website of their dreams, and we'd love to help you too! Let us guide you through our website planning process and get you confident and excited about your website as you watch all those leads and sales pouring in! 
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By using The Website Handbook, the next time you are asked for your website you will be proud to share it and send a link to them happily. You'll actually go a step further and share it regularly without even being asked! 
You will have such a clear idea of what you want your website to do and how you want it to look and the steps that you need to take to achieve that. 
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And once it's all done, by sharing it regularly and adding new content you will be bringing regular visitors to your website who will turn into warm leads for your business and you'll see those sales coming in. 
We have used the process we share in the books with thousands of people and it works!\nIncluded in the book: Our Website Planning Process Guidance on Choosing Your Website Platform and Supporting Tech Web Design Hints and Tips Everything after Your Website Is Live - Content, Maintenance and Traffic Bonus Printable Worksheets and a Mini Tutorial 
Take the first step towards being proud of your website and turning it into a leads and sales generator today!\n"This book explains websites so that they're not at all scary or boring; before I read it, I wouldn't have thought that was possible." 
Dr Jennifer Jones - Author of There's a Book in Every Expert

The Website Handbook: Plan and Create a Website That Attracts Leads and Makes Sales

Wharton, Jude

2nd Floor Designs Ltd

Marcello the Monkey

Children's Books

Growing Up & Facts of Life

Little Books for Big Minds

See the best price to sell, buy, or rent books by Wharton, Chris. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wharton, Chris