This is a compilation of chapters on fundraising and donor relations in the modern setting. Authored by Donor Relations Guru, Lynne M. Wester A must have for every development office. Lynne Wester’s blogs are highly entertaining and readable, but most importantly, informative. She tackles head-on everything from honor rolls — don’t do them! — to effective direct mail, the ins and outs of social media, and what your donors really want (hint, it’s not a tchotchke). Buy this book, share it with your colleagues. You won’t be disappointed. MARY SOLOMONS Senior Director of Donor Relations and Campaign Events | Skidmore College A must read for anyone in fundraising – at any level! Whether you are the President/CEO/VP, a frontline gift officer, or a member of the stewardship and donor relations team, this book covers not only the fundamentals but also the collaborative teamwork approach needed to be a highly successful shop. MAUREEN DONNELLY Senior Director of Development, Donor Relations | Massachusetts General Hospital This is “Chicken Soup for the Donor Relations Soul.” It’s your daily dose of wisdom, witticism, and what’s up. In perfectly digestible bites, these blogs are ideal for a quick read or a more lengthy session for study and inspiration. Your recipe for donor relations success is waiting for you here! DEBBIE MEYERS Senior Director of Stewardship | University of Maryland

T-Rexes vs Kangaroos: and Other Stories: Improving Your Fundraising and Donor Relations

Wester, Lynne M.

Business & Money

DRG LLC

The 4 Pillars of the Donor Experience—knowledge, strategy, culture, and emotion—build upon the foundation of the Four Pillars of DonorRelations, but goes beyond the tactics of our work and apply to a living philosophy that guides the purpose behind our fundraising practices. The donor experience defines not only why we create meaningful interactions with generous people, but lets us understand the fundamental truths behind why these people continue to respond to our work, continue to give, and deepen their relationships with our organizations.

The 4 Pillars of the Donor Experience

CreateSpace Independent Publishing Platform

Fundraising has a major problem facing its sustainability, and it has nothing to do with the charitable tax deduction, with the transfer of wealth, or with the new generation of donors—the millennials. It has everything to do with donor retention.
Average donor retention rates for first time donors hover at a dismal less than 30% rate. Yet a focus on acquisition cannot be the whole solution—not when studies reveal that donor acquisition costs seven times as much as retention. It’s more cost effective to keep the donors an organization has than to chase new ones.A well-executed, strategic donor relations program is key to successful fundraising. In this book, Lynne M. Wester of Donor Relations Guru helps you rethink donor relations practices and offers specific tips for more powerful acknowledgements, stewardship and impact reporting, recognition, and donor engagement.
Included are a dozen examples of creative communications with donors from real institutions and 60 pages of appendices offering specific advice on everything from what to include in a gift acceptance policy to donor event management.
Get this comprehensive guide to donor relations for your shop today, and transform the way you steward, recognize, and engage your donors.

The 4 Pillars of Donor Relations

Education & Teaching

Higher & Continuing Education

Academic Impressions

The Four Pillars of Donor Relations

Independently published

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Books by Wester, Lynne M.