WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT is the first text that teaches the fundamentals of strategic business planning as they apply to the airline industry. Dr. John Wensveen - an international consultant and Assistant Professor of Airline Management at Embry-Riddle Aeronautical University - focuses on issues of particular concern to airline professionals. Flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision are just a few of the recurring themes he addresses. In addition, the reader is encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure, to name a few) while learning the process of creating a successful business plan. Written to be accessible to executives, graduates, and undergraduates, Wensveen's text will be of interest to aviation enthusiasts as well as professionals in the field.

Wheels Up: Airline Business Plan Development

Business & Money

Wensveen, John G.

Industries

Brooks/Cole

Completely updated to reflect the challenges facing airlines in the 21st century, Wells and Wensveen's AIR TRANSPORTATION: A MANAGEMENT PERSPECTIVE provides comprehensive, sophisticated coverage of both classic and current practices in air transportation management. The authors deftly guide students through the "ins and outs" of the air transportation industry, as well as through the details of management functions within airlines. This edition places greater emphasis on the global airline industry, with such topics as airline passenger marketing, labor relations, financing, and heightened security precautions integrated throughout.

Air Transportation: A Management Perspective

Engineering & Transportation

Wells, Alexander T.

Transportation

"Now in its eighth edition, Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management"--Provided by publisher.

Ashgate Pub. Co

See the best price to sell, buy, or rent books by Wensveen, John G.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wensveen, John G.