The seventeenth edition of Consumer Economics leads students through the social, economic, and political forces that shape consumer demand and seller supply. The book provides students with a strong understanding about how the economy operates, the importance of political influences, and how the marketplace works to both serve and deceive consumers. Topics covered include consumer behavior, fraud, technology, advertising, asset management, consumer services, and government efforts to assist consumers. The book helps students become mature and informed consumers by providing practical tips and guidelines on day-to-day choices and decisions for optimal interaction in the marketplace.
This edition has been updated to reflect changing times while maintaining its focus on long term trends and issues. It includes new and updated consumer websites, legislation, and case studies reflecting current marketplace conditions. New to this edition is a companion website!
IMPORTANT FEATURES:
<ul>
<li>Web sites for over 200 important consumer sites, allows students to explore a variety of resources regarding consumer information, services, bargains and assistance.</li>
<li>Key Terms, Chapter Goals, and Learning Objectives begin each chapter to help students evaluate their comprehension of the content.</li>
<li>Boldfaced Key Terms, marginal definitions, and a book-end Glossary offer convenient reference points.</li>
<li>FYI, Tips, and Q &amp; A boxes are featured in the margins to deliver brief capsules of information for consideration and discussion.</li>
<li>Case Studies and narratives on relevant topics, provide current, thought-provoking questions.</li>
<li>The feature “There Oughta Be a Law” covers key pieces of consumer-friendly legislation.</li>
<li>Chapter Summaries, Review and Discussion Questions, and Exploring Personal Values sections encourage students to dive deeper into course content.</li>
<li>Tear out worksheets allow students to obtain instructor feedback.</li>
<li>Companion website provides additional resources, activities, and opportunities for further exploration into subject matter.</li>
</ul>

Consumer Economics

Business & Money

Wendy Reiboldt

Economics

Kendall/Hunt Publishing

The fourteenth edition of Consumer Economics: The Consumer in Our Society identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and the world. Readers will learn how the marketplace works to serve consumers, and they will also learn how it can work to disserve and even defraud consumers. This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. In this new edition, discussions and references have been updated to reflect societal changes of the first few years of the new millennium. Students will find this a readable, information-packed book that will serve as a valuable resource.

Consumer Economics: The Consumer in Our Society

Politics & Social Sciences

Mel J. Zelenak

Social Sciences

Holcomb Hathaway, Publishers

From the Foreword: Consumer Economics: The Consumer in Our Society is a big-picture book providing background that readers need to make important economic decisions in their daily lives. But it also goes beyond the big picture to deal with the essential particulars of these decisions . . . The nitty gritty. It does this with full attention to substance as well as style.--Monroe Friedman, Emeritus Professor of Psychology, Eastern Michigan University Consumer Economics: The Consumer in Our Society identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and the world. Readers will learn how the marketplace works to serve consumers, and they will also learn how it can work to disserve and even defraud consumers. This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. The fifteenth edition of this classic has been updated to reflect changing times and recent events while maintaining focus on long-term trends and issues; includes new and updated consumer websites; and offers new, more realistic case studies that reflect current concerns--all the while retaining its reader-friendly design and affordability. 
The book's significant features include the following: 
Key Concepts and Learning Objectives; in each chapter help readers evaluate whether the essence of the material has been understood. 
Boldfaced Key Terms, marginal definitions, and a book-end Glossary are there for easy reference. 
FYI, Tips, and Q&amp;A are brief capsules of information set apart for reader consideration and discussion. 
Case stories are humorous narratives on relevant topics, followed by thought-provoking questions. 
The recurring feature There Oughta Be a Law . . . covers key consumer legislation. 
Chapter-end Summaries, Review and Discussion Questions, and Exploring Personal Values: Projects help readers in reviewing chapter material.

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Books by Wendy Reiboldt