MITLESEN-MITTEILEN 3E-IRM

Reference

WELLS

Words, Language & Grammar

International Thomson Publishing

MITLESEN-MITTEILEN 3E-TEXT

I/m T/a Audio Servicing

McGraw-Hill Education - Europe

This book is in very good condition.

Sm Advertising Aie

Arts & Photography

Graphic Design

Pearson Higher Education

Advertising S/G

Business & Money

Marketing & Sales

Test Item File to accompany Advertising Principles & Practice 7th Edition by Wells

PRENTICE/HALL

Description 
For introductory courses in Advertising, offered in marketing and journalism departments.

Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.
*smp

Advertising:Principles and Practice Textbook

Pearson/Education

Algebra & Trigonometry

Science & Math

Mathematics

Test Item File

This concise, illustrated dictionary of Shakespeariana, compiled by one of the best-known authorities on his works, contains alphabetically arranged entries guiding the reader to a wealth of information on all aspects of Shakespeare in his own time and on his impact and influence on later ages. Stanley Wells provides clear entries on: Shakespeare's life and times, the sources and early publication of his works, their performance history on stage and screen, actors such as Edmund Kean and Kenneth Branagh, and writers especially associated with them, operas and other musical works deriving from them, theaters, editions, international Shakespeare organizations--in short, on all aspects of Shakespearean interest. The volume is complemented by a series of striking pronouncements about Shakespeare over the ages from Jane Austen to Bernard Levin, tables providing interesting facts about the plays, famous documents bearing Shakespeare's signature, and a useful guide to further reading.

DICT OF SHAKESPEARE REISSUE OQR:NCS PAPER (Oxford Quick Reference)

Literature & Fiction

Dramas & Plays

Oxford University Press

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