Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication.
"We are commonly not aware of the complex history of orality and literacy and of the effects of this history on the depths of human consciousness, where electronic communication is now having its deep and as yet not understood effects. Professor Welchs work can give us some of the in-depth understanding we need to be aware of where we really are."― from the foreword by Walter J. Ong.
Computer screens now dominate many workplaces, and televisions are ubiquitous in our homes, waiting rooms, and many public spaces. In Electric Rhetoric, Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication. To this end, she integrates three related strands: the redeployment of Sophistic classical rhetoric; current literacy theories within rhetoric and composition studies, including gender and race issues; and the inherently rhetorical nature of "screens" in relationship to writing and other communication technologies. Throughout the book Welch deals extensively with women's issues, which have played a particularly important role in the history of oralism. Welch's ultimate aim is to help build a movement to change, partly through critical pedagogy, the actions people take in their daily writing and speaking lives.

Electric Rhetoric: Classical Rhetoric, Oralism, and a New Literacy (Digital Communication)

Welch, Kathleen E.

Computers & Technology

Mit Pr

Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication."We are commonly not aware of the complex history of orality and literacy and of the effects of this history on the depths of human consciousness, where electronic communication is now having its deep and as yet not understood effects. Professor Welchs work can give us some of the in-depth understanding we need to be aware of where we really are."-- from the foreword by Walter J. Ong.Computer screens now dominate many workplaces, and televisions are ubiquitous in our homes, waiting rooms, and many public spaces. In Electric Rhetoric, Kathleen E. Welch explores the profound changes in writing and discourse brought about by electronic forms of communication. To this end, she integrates three related strands: the redeployment of Sophistic classical rhetoric; current literacy theories within rhetoric and composition studies, including gender and race issues; and the inherently rhetorical nature of "screens" in relationship to writing and other communication technologies. Throughout the book Welch deals extensively with women's issues, which have played a particularly important role in the history of oralism. Welch's ultimate aim is to help build a movement to change, partly through critical pedagogy, the actions people take in their daily writing and speaking lives.

Literature & Fiction

Barrett, Edward

History & Criticism

MIT Press]

Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical rhetoric by reinterpreting the existing texts into fluid language contexts -- a change that requires relinquishing the formulaic tradition, acquiring an awareness of translation issues, and constructing a classical rhetoric beginning with the Fifth Century B.C. She continues with a discussion of the adaptability of this material to new language situations, including political, cultural, and linguistic change, providing it with much of its power as well as its longevity. The book concludes that classical rhetoric can readily address any situation since it focuses not only on critical stances toward discourse that already exists, but also presents elaborate theories for the production of new discourse.

The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse (Routledge Communication Series)

Politics & Social Sciences

Social Sciences

Routledge

The Contemporary Reception of Classical Rhetoric: Appropriations of Ancient Discourse

Lawrence Erlbaum Associates

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