<p>You’ve worked hard to make your sales operation a success, and you’ve achieved results. But in an age of ever-changing technologies and increasing customer demands, if you’re selling like you always have, you’re leaving deals on the table—and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. Design Thinking is a customer-centric innovation process that transforms the way one sells, whether it’s an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones’s proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. Naked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. Learn more at www.somersaultinnovation.com.</p>

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue

Business & Money

Welch, Ashley

Jones, Justin

Marketing & Sales

Lioncrest Publishing

See the best price to sell, buy, or rent books by Welch, Ashley. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Welch, Ashley

See the best price to sell, buy, or rent books by Welch, Ashley. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue