Highlights the tensions between the American and British governments as they tried to collaborate on a strategic solution to World War II. Reveals a growing divergence of thought, an erosion of mutual trust, an awareness of cultural barriers, and differences in leadership style. Also examines the vaunted Special Relationship as a public-relations myth, and shows how the tensions manifested in such issues as clandestine warfare, special operations, and rearming the French. Annotation c. by Book News, Inc., Portland, Or.

Allies in Conflict: Anglo-American Strategic Negotiations, 1938-44 (Studies in Military and Strategic History)

Weiss, Steve

St.Martin's Press

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.

The Consistent Consumer Revised and Expanded

Business & Money

Beller, Ken

Patler, Louis

Marketing & Sales

LTS Press

Values are top-of-mind in business these days and have become especially important in today’s challenging marketing environment. But do you actually understand values—what they are, where they come from, and why they matter? After reading this book, you will.
 Because we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history, it’s never been more important for you to understand what values influence today’s segmented populations and how you can best position your products and services to influence these distinct groups.
 Market research over the last few decades has emphasized behavioral-based demographic profiles like Baby Boomers, Generation X, and the Millennials. But The Consistent Consumer says values are much stronger indicators of future consumer buying behavior. The authors will introduce you to five proprietary “Value Populations” that are united not by behaviors, but by their shared history and culture—conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite simply, The Consistent Consumer will tell you how to make your business more profitable. You’ll not only find out how organizations like California Closets and the National Basketball Association have used these values-based profiles to increase their marketing impact, but also how you can apply this same system to increase the power of your own marketing efforts and to enhance your bottom line. With The Consistent Consumer as your guide, you’ll understand how to: •Create innovative products and services. •Align your products with consumer values . •Develop strong selling relationships with high-potential customers. •Assess the risk-reward ratio for entering new markets. •Evaluate emerging trends as lucrative marketing opportunities. •And influence customer buying decisions for immediate and lasting profit.

The Consistent Consumer: Predicting Future Behavior through Lasting Values

Kaplan Publishing

Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with five proprietary Value Populations you can use to quickly and effectively shape marketing strategy and increase the impact if your brand. With The Consistent Consumer as your guide, you'll learn how to: make and instant connection with consumers, increase sales by learning what really drives consumer spending, enhance market share with products that speak to core values, motivate groups more effectively with customized messages, and influence consumer buying decisions for years to come. The authors offer successful case studies from industries such as quick-serve restaurants, home improvement, and sports and entertainment, along with dozens of sales, marketing, and management insights that will teach you how a values-based system will help you brand your product at a much deeper, more enduring, and ultimately more consistently profitable level.

The Consistent Consumer

See the best price to sell, buy, or rent books by Weiss, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Weiss, Steve

See the best price to sell, buy, or rent books by Weiss, Steve. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Allies in Conflict: Anglo-American Strategic Negotiations, 1938-44 (Studies in Military and Strategic History)

The Consistent Consumer Revised and Expanded

The Consistent Consumer: Predicting Future Behavior through Lasting Values

The Consistent Consumer