In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

The Total Survey Error Approach: A Guide to the New Science of Survey Research

Science & Math

Weisberg, Herbert F.

Mathematics

University of Chicago Press

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.

Politics & Social Sciences

Social Sciences

Classics in Congressional Politics

Politics & Government

Longman Pub. Group

Review\n“A well-researched, sensible and nuanced perspective on American Jewish politics. Weisberg’s perspective on the role of tradition, on libertarianism, and on the ‘attitude triad’ that connects Jews to the Democratic Party should shape discussions of the field for years to come.” 
—Jonathan D. Sarna, Professor of American Jewish History, Brandeis University, and author of American Judaism: A History\n“This book will be the ‘go to’ reference for anyone wanting information on the Jewish vote because of its extensive presentation and analysis of survey data from a variety of sources.” 
—Ira Sheskin, University of Miami\n“The Politics of American Jews illuminates one of the most fascinating yet underexplored pieces of the American religious mosaic. Weisberg goes beyond bromide and conjecture to dig deeply into the data on Jewish political behavior—highlighting both the unity and diversity within the Jewish population. If you want to understand the past, present, and likely future of American Jews’ role in American politics, read this book.” 
—David Campbell, University of Notre Dame\n“In this important book, Weisberg extends the Michigan Model of partisanship and voting to American Jews. It is a book that all students of religion and politics, and of political behavior, need to read and keep on their shelf.” 
—Clyde Wilcox, Georgetown University in Qatar\n“American Jews are an undersized share of the American electorate with an oversized presence in American politics. Discussions about what role Jews play, whether they will be pivotal forces in party alignments and major policies, have long occupied a large amount of bandwidth in our political discourse, even more so during the Trump presidency. While there have been many articles and several books written about Jews and American politics, none have the depth, breadth and insight of Herb Weisberg’s masterful analysis of where Jews are, where they have been and where they are going—while looking at them not as a singular group but as a varied one with different religious identities and complicated social, economic, political and cultural dynamics. This book will stand for a long time as the definitive work on Jews and American politics.” 
—Norm Ornstein, The American Enterprise Institute\nJewish voting is distinctive and paradoxical. Stereotypes about the voting habits of American Jews include that they vote at unusually high levels, that they’re liberal, that they vote for Democratic candidates without regard to their self-interest, and that Israel is their most important issue. Not only are all of those claims wrong, but they obscure aspects of Jews’ voting behavior that are much more interesting.\nThe Politics of American Jews uncovers new perspectives on Jews’ political choices by analyzing the unprecedented amount of survey data that is now available, including surveys that permit contrasting the voting of Jews with that of comparable non-Jews. The data suggest several mysteries about Jewish voting. While more Jews are Democrats than are liberals, there has not been a previous exploration of why more politically conservative Jews are not Republicans.\nA fresh picture of Jews’ political behaviors shows that Jews are no longer politically monolithic. They vote on the basis of their self-interest and their values, but not all Jews share the same self-interest or the same values. While most Jews have incorporated being Democratic and liberal into their political DNA, growing divisions in their ranks suggest a mutation could occur.

The Politics of American Jews

History

Americas

University of Michigan Press

Book by Weisberg, Herbert F., Krosnick, Jon A., Bowen, Bruce D.

An Introduction to Survey Research and Data Analysis

Krosnick, Jon A.

Bowen, Bruce D.

Computers & Technology

Scott, Foresman Co.

An introduction to survey research and data analysis

Owner name on first end page. No DJ. Slight shelf wear. Pages are clean and binding is tight.

W.H.Freeman

Controversies in American voting behavior

Niemi, Richard G.

An Introduction to Survey Research, Polling, and Data Analysis

This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.

Sage Publications, Inc.

Controversies in voting behavior

CQ Press

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Books by Weisberg, Herbert F.