Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and new design challenges have emerged. Weinschenk’s new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another “design guidelines” book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.

100 More Things Every Designer Needs to Know About People (Voices That Matter)

Health, Fitness & Dieting

Weinschenk, Susan, Ph.D.

Psychology & Counseling

New Riders Pub

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: 
<ul>
<li>What grabs and holds attention on a page or screen? </li> </ul>
<ul>
<li>What makes memories stick? </li> </ul>
<ul>
<li>What is more important, peripheral or central vision? </li> </ul>
<ul>
<li>How can you predict the types of errors that people will make?</li> </ul>
<ul>
<li>What is the limit to someone’s social circle?</li> </ul>
<ul>
<li>How do you motivate people to continue on to (the next step? </li> </ul>
<ul>
<li>What line length for text is best?</li> </ul>
<ul>
<li>Are some fonts better than others? </li> </ul>These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 Things Every Designer Needs to Know About People

Computers & Technology

Web Development & Design

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