With the rapid shift in global economic power, many Western companies are jumping onto the bandwagon towards Asia, lured by the rich returns that the region can potentially provide. However, many are ill prepared for the cultural challenges, many are too impatient and prescribed in their market entry strategies and many struggle with the possibility that there is an alternative Asian approach to business. Their success rate is very poor: early failure leads to frustration and stagnation. 
 But what if there were a faster way to appreciate the new Asia, to understand better how Asians strategize and practice business? How could companies avoid the many pitfalls and accelerate their learning curves? What could make them sit up and realize that a fresh business approach to Asia, combining the best of East and West, could substantially increase their success rate? 
 Professor Chow-Hou Wee and Fred Combe share their combined academic and real world wisdom in an East-meets-West collaboration. In this book, they blend the practical, cultural, and historical realities of doing business in Asia with anecdotes and refreshing insights from great Asian influencers as well as the works of Chinese philosophers and strategists, notably, Sun Zi Bingfa, the most well known Chinese military treatise in the world. 
 Throughout the book, the authors explore why Asians and Westerners think and operate differently, examine how the West needs to urgently reappraise its role in Asia and propose that the West adopt a new business approach that combines Asian and Western strategy.

Business Journey to the East: An East-West Perspective of Global-is-Asian

Business & Money

Wee, Chow-Hou

Combe, Fred

International

McGraw-Hill Education / Asia

This book is very timely in view of the growing importance of Asia. Over the past ten years, many Asian economies ranging from the newly industrialized economies of Taiwan, Hong Kong, Singapore and South Korea, to the semi-developing economies of Malaysia, Indonesia, and Thalland, have all experienced tremendous economic growth unparalleled in any part of the world. With the opening of China and other centrally planned economies like Vietnam, Myanmar, Laos, and Cambodia, Asia is on the path to astronomical economic growth.

Practical Marketing: An Asian Perspective

Management & Leadership

Addison-Wesley

SUN TZU - WAR & MANGEMENT : Application to Strategic Management and Thinking

Interprets the relationship between U.S. and Japanese business practices through a discussion of the World's oldest military treatise

Sun Tzu: War and Management : Application to Strategic Management and Thinking

Lee, Khai-Sheang

Hidajat, Bambang Walujo

This is a book of 13 articles that capture insightful applications of Sun Zi Bingfa, the well-known Chinese military classic written more than 2,000 years ago. The author has been teaching, consulting, and conducting training programs on this subject for more than 20 years. As an established worldwide authority on this subject, he has managed to distill the wisdom contained in the various quotations of Sun Zi and provided in-depth treatment on how to apply them to the modern world of business and strategic thinking. Topics covered include leadership, teamwork, dealing with competition, finding competitive niches, creativity and innovation, human resource management, and others. With the increased economic importance of China, more and more people are interested to know how the Chinese corporate strategists think, act, and behave. Being the oldest and most influential military classic that permeates Chinese society, Sun Zi Bingfa provides a very useful start for understanding the mindset of the Chinese. In the realm of business, the Chinese have always viewed that the business world is like a battlefield. This book provides a timely treatment of the subject in terms of how Sun Zi Bingfa can be meaningful applied to the world of business.

Sun Zi Bingfa - Selected Insights and Applications

PRENTICE/HALL

The authors stress the need for those conducting business with the Chinese to acknowledge and understand the value systems that underpin Chinese society. Confucian ethics, Buddhism and Taoism still have a great influence on Chinese business behaviour.

The 36 Strategies of the Chinese: Adapting An Ancient Chinese Wisdom to the Business World by Hou, Wee Chow (2000) Paperback