<p> This paperback, two-color book draws readers into the excitement, challenges, and controversies of global marketing. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.  A five-part organization provides an introduction to global marketing, looks at the global marketing environment, discusses global strategy, explains the global marketing mix, and concludes with the efforts of managing the global market.  For anyone involved in international marketing, and those seeking the kinds of strategies needed to enter the global marketplace.</p>

Global Marketing (3rd Edition)

Business & Money

warren-j-keegan-mark-green

International

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Books by warren-j-keegan-mark-green

See the best price to sell, buy, or rent books by warren-j-keegan-mark-green. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Global Marketing (3rd Edition)