In this groundbreaking audiobook, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, underappreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, "beautifully"—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning "falls off a cliff" as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.
And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them - by starting with a "beautiful question."
Berger explores important questions, such as:
-Why aren’t we nurturing kids’ natural ability to question—and what can parents and schools do about that? -Since questioning is a starting point for innovation, how might companies and business leaders begin to encourage and exploit it? -And most important, how can each of us reignite that questioning spark—and use inquiry as a powerful means to rethink and reinvent our lives?
A More Beautiful Question outlines a practical Why/What If/How system of inquiry that can guide you through the process of innovative questioning—helping you find imaginative, powerful answers to your own "beautiful questions."

A More Beautiful Question

Business & Money

Warren Berger

Management & Leadership

Audible Studios on Brilliance Audio

The workbook format is exactly what is missing from the current selections of neuroanatomy texts. It has been developed in response to student feedback specifically to address "Neurophobia"-the term, coined by multiple international studies, used to describe the attitude of first year medical students toward neuroanatomy.  Neuroanatomical localization remains the most poorly developed skill in medical school, and "neurophobia" extends well into clinical practice. The skill of localizing neuroanatomically needs repeated practice if the student is to become proficient, yet most texts merely present neuroanatomy, complicate it with esoteric minutia, and occasionally demonstrate the skill of localization through limited examples. This passive form of learning is inefficient and frustrating. Case Closed! Neuroanatomy promotes active learning by taking inspiration from other popular case-based formats. The authors have succeeded in developing a brief, high yield primer that teaches students how to localize, challenges them to develop their thinking via cleverly designed and beautifully illustrated cases, and allows them to solve the problems that will reappear in their exams.

Case Closed! Neuroanatomy

John, Berger

CRC-Press

The Book of Beautiful Questions

Bloomsbury Publishing

The Book of Beautiful Questions: The Powerful Questions That Will Help You Decide, Create, Connect, and Lead

Bloomsbury India

From the best-selling author of A More Beautiful Question, hundreds of big and small questions that harness the magic of inquiry to tackle challenges we all face - at work, in our relationships and beyond. 
When confronted with almost any demanding situation, the act of questioning can help guide us to smart decisions. By asking questions, we can analyse, learn and move forward in the face of uncertainty. But 'questionologist' Warren Berger says that the questions must be the right ones - the ones that cut to the heart of complexity or enable us to see an old problem in a fresh way. 
In The Book of Beautiful Questions, Berger shares illuminating stories and compelling research on the power of inquiry. Drawn from the insights and expertise of psychologists, innovators, effective leaders and some of the world's foremost creative thinkers, he presents the essential questions readers need to make the best choices when it truly counts, with a particular focus in four key areas: decision-making, creativity, leadership and relationships. 
The powerful questions in this book can help you: 
<ul>
<li>Identify opportunities in your career or industry </li>
<li>Generate fresh ideas in business or in your own creative pursuits </li>
<li>Check your biases so you can make better judgments and decisions </li>
<li>Do a better job of communicating and connecting with the people around you </li>
</ul>
Thoughtful, provocative and actionable, these beautiful questions can be applied immediately to bring about change in your work or your everyday life.

Book of Beautiful Questions, The

Glimmer: How Design Can Transform Your Business, Your Life, and Maybe Even the World

Glimmer: How design can transform your business, your life, and maybe even the world

Reference

Atlases & Maps

Random House Books

Can great design transform people's lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In "Glimmer", award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming. By approaching seemingly intractable problems with simple thought-processes that often seem counter-intuitive - 'ask stupid questions', 'embrace constraint' - designers are creating 'glimmer moments', when a life-changing ideas crystallise in the mind, and coming up with breathtakingly innovative solutions.

Random House]

Great question: probing changes in business and life(Chinese Edition)

浙江人民出版社

A More Beautiful Question (Chinese Edition)

Health, Fitness & Dieting

Psychology & Counseling

Tianjin Science and Technology Press

They’ve been called “visionary” by both Newsweek and Time, hailed as “the ad world’s most talked-about agency” by USA Today, and dubbed “the next big thing” by Business 2.0. They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla.  In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity.  See the madness. Read the method. Hoopla.  Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

Hoopla: By Crispin Porter and Bogusky

Arts & Photography

Book Industry Services (BIS)

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Books by Warren Berger