You: The Owner's Manual for the brain: an expert, comprehensive, and lively guide that makes sense of all the latest scientific findings about how your brain really works. We are using our brains at practically every moment of our lives, and yet few of us have the first idea how they work. Much of what we think we know comes from folklore: that we only use 10 percent of our brain, or that drinking kills brain cells. These and other brain myths are wrong, as demonstrated by the work of neuroscientists who have spent decades studying this complex organ. However, most of what scientists have learned is not known to the world outside their laboratories. 
In this readable, lively book, Sandra Aamodt and Sam Wang dispel common myths about the brain and provide a comprehensive, useful overview of how it really works. In its pages, you'll discover how to cope with jet lag, how your brain affects your religion, and how men's and women's brains differ. With witty, accessible prose decorated by charts, trivia, quizzes, and illustrations, this book is great for quick reference or extended reading. 
Both practical and fun, Welcome to Your Brain is perfect whether you want to impress your friends or simply use your brain better.

Welcome to Your Brain: Why You Lose Your Car Keys but Never Forget How to Drive and Other Puzzles of Everyday Life

Aamodt, Sandra

Wang, Sam

Science & Math

Bloomsbury USA

Does drinking really kill brain cells? Does listening to Mozart make your baby smarter? For all the mileage we've gotten from our own brains, most of us have essentially no idea how they work. We're easily susceptible to myths (like the "fact" that we use only 10% of our brains) and misconceptions (like the ones perpetrated by most Hollywood movies), probably because we've never known where to turn for the truth.
But neurologists Sandra Aamodt and Sam Wang are glad to help. In this funny, accessible book, we get a guided tour of our own minds, what they're made of, how they work, and how they can go wrong. Along the way, we get a host of diagrams, quizzes, and "cocktail party tips" that shed light on the questions we nag each other about. (Can a head injury make you forget your own name? Are dolphins smarter than chimpanzees?)
Fun and surprisingly engrossing, Welcome to Your Brain shows you how your brain works, and how you can make it work better.

Health, Fitness & Dieting

Psychology & Counseling

How children think is one of the most enduring mysteries-and difficulties-encountered by parents. In an effort to raise our children smarter, happier, stronger, and better, parents will try almost anything, from vitamins to toys to DVDs. But how can we tell marketing from real science? And what really goes through your kid's growing mind-as an infant, in school, and during adolescence?
Neuroscientists Sandra Aamodt and Sam Wang (who is also a parent) explain the facets and functions of the developing brain, discussing salient subjects such as sleep problems, language learning, gender differences, and autism. They dispel common myths about important subjects such as the value of educational videos for babies, the meaning of ADHD in the classroom, and the best predictor of academic success (hint: It's not IQ ). Most of all, this book helps you know when to worry, how to respond, and, most important, when to relax.
Welcome to Your Child's Brain upends myths and misinformation with practical advice, surprising revelations, and real, reliable science. It's essential reading for parents of children of any age, from infancy well into their teens.

Welcome to Your Child's Brain: How the Mind Grows from Conception to College

The Voice of Tomorrow: Harper Sato's Media Reforms

Biographies & Memoirs

Professionals & Academics

Technical Press Cintech

Photographs by Sam Wang including round images from handmade cameras, a variety of alternative printing processes, as well as images produced with zoneplate, pinhole, and altered lenses. The 180 page book was published in China and received the 2010 Silver Award for the Best Art Book among 2000 entries. Prefaced written by David Vestal with articles by Chinese critic Bao Kun and renowned educator Zhong Jianming.

Sam Wang: Four Decades of Photographic Explorations by Sam Wang (2010-08-02)

Arts & Photography

Photography & Video

China Jiangsu Arts Publishing

Marketing Strategy in the Digital Age

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Marketing Strategy In The Digital Age: Applying Kotler'S Strategies To Digital Marketing

Business & Money

Kotler, Milton

Cao, Tiger

Qiao, Colllen

Marketing & Sales

WSPC

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