Paperback. Pub Date: 2006 Pages: 297 Language: Chinese in Publisher: Chongqing University Press regular higher education Eleventh Five-Year national planning materials Vocational College Finance and Economics textbook series: public relations theory and practice ( 2) is divided into three parts: Part 1 is the principle of public relations. and introduces the concept of public relations principles and development process. Part 2 of the Practice of Public Relations. introduced the public relations objects and practical operation of the process as well as the public relations part of the special skills. including public relations special events. public relations skills. public relations etiquette. Part 3 is a comprehensive case. Contents: the emergence and development of the basic principles and the basic functions of the public relations of the concept of the basic concepts of...

Regular Higher Education Eleventh Five-Year national planning materials the higher vocational Finance class series of textbooks: Principles and Practice of Public Relations (2nd Edition)(Chinese Edition)

Business & Money

Wang, Long

Economics

Chongqing University Press

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Agarwal, Sumit

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Penguin Random House SEA

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