Assessing Oral Strategic Competence Of Young Language Learners

Wang, Jun

Jin, Yan

Abingdon, Oxon ; Routledge

Assessing Oral Strategic Competence of Young Language Learners

Reference

English as a Second Language

Routledge

Accounting with Heart: China's Role in International Finance and Business

wiley

Online advertising is now one of the fastest advancing areas in the IT industry. In display and mobile advertising, the most significant technical development in recent years is the growth of Real-Time Bidding (RTB), which facilitates a real-time auction for a display opportunity. RTB essentially facilitates buying an individual ad impression in real time while it is still being generated from a user’s visit. RTB not only scales up the buying process by aggregating a large number of available inventories across publishers but, most importantly, enables direct targeting of individual users. As such, RTB has fundamentally changed the landscape of digital marketing. Scientifically, the demand for automation, integration and optimization in RTB also brings new research opportunities in information retrieval, data mining, machine learning and other related fields. Despite its rapid growth and huge potential, many aspects of RTB remain unknown to the research community for a variety of reasons. This monograph offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising. The topics covered include user response prediction, bid landscape forecasting, bidding algorithms, revenue optimization, statistical arbitrage, dynamic pricing, and ad fraud detection. This is an invaluable text for researchers and practitioners alike. Academic researchers will get a better understanding of the real-time online advertising systems currently deployed in industry. While industry practitioners are introduced to the research challenges, the state of the art algorithms and potential future systems in this field.

Display Advertising with Real-Time Bidding (Rtb) and Behavioural Targeting (Foundations and Trends(r) in Information Retrieval)

Computers & Technology

Yuan, Shuai

ZHANG

Weinan

Computer Science

Now Publishers

Linux system commands and Shell Scripting Practice Guidelines(Chinese Edition)

Machinery Industry Press

National English Test vocabulary necessary (Level 2)

Words, Language & Grammar

Foreign Languages ??Press Pub. Date :2008-01-01

Hey Chinese (Introduction to Chinese Characters) (Chinese Edition)

ANNA

Shanghai Jiao Tong University Press

Beiyin (Traditional vertical Edition) [Paperback]

culture and arts publication community; 1 edition

Mao Zedong yu Zhongguo gong ye hua (Mandarin Chinese Edition)

History

Asia

Fujian Jiao Yu Chu Ban She

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