An area of neglect in much of current economic theory has been its lack of attention to the impact of technological innovation on the structure and behavior of firms and the market. This book is a comprehensive study of the economic implications of technological change for three primary institutions: the firm, the market, and the civil sector.

Economics and Technological Change

Business & Money

Walsh, Vivien

Coombes, Rob

Coombs, Rob

Industries

Palgrave HE UK

<p>Taxol is arguably the most celebrated, talked about, and controversial natural product in recent years. Celebrated because of its efficacy as an anticancer drug and because its discovery has provided powerful support for policies concerned with biodiversity. Talked about because in the early 1990s the American public was bombarded with news reports about the molecule and its host, the slow-growing Pacific yew tree. Controversial because the drug and the yew tree became embroiled in several sensitive political issues with broad public policy implications. Taxol has revolutionized the treatment options for patients with advanced forms of breast and ovarian cancers and some types of leukemia; it shows promise for treating AIDS-related Kaposi's sarcoma. It is the best-selling anticancer drug ever, with world sales of $1.2 billion in 1998 and expected to grow. Goodman and Walsh's careful study of how taxol was discovered, researched, and brought to market documents the complexities and conflicting interests in the ongoing process to find effective treatments. From a broader perspective, The Story of Taxol uses the discovery and development of taxol as a paradigm to address current issues in the history and sociology of science and medicine. Jordan Goodman is a Senior Lecturer in History at the Manchester School of Management, University of Manchester Institute of Science &amp; Technology. He has written on subjects as varied as the history of medicine and economic history for journal articles and in edited volumes. Goodman's previous books include Tobacco in History (Routledge, 1994) and Consuming Habits: Drugs in History and Anthropology (Routledge, 1995). Vivien Walsh is Reader in Technology Management at the Manchester School of Management, University of Manchester Institute of Science &amp; Technology. She has been researching the pharmaceutical and chemical industry for years and is currently working on globalization of innovative activity in the face of technological and organizational changes in the chemical, pharmaceutical, and agro-food industries. Walsh has been a consultant to the European Commission and to the Organisation for Economic Cooperation and Development.</p>

The Story of Taxol: Nature and Politics in the Pursuit of an Anti-Cancer Drug

Medical Books

Goodman, Jordan

Medicine

Cambridge University Press

Nursing

The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.

Winning by Design: Technology, Product Design and International Competitiveness

Potter, Stephen

Bruce, MArgaret

Roy, Robin

Management & Leadership

Blackwell Pub.

WINNING BY DESIGN

Stephen Potter

Robin Roy

Margaret Bruce

John Wiley&Sons

The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process. The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development. Food consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines. The book includes a number of illuminating case studies, including an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users or other actors, including service industries such as security, and the environmental performance of companies. The involvement of consumers in innovation is looked at, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that goes from micro-individual through to macro-structural features.

Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation (New Dynamics of Innovation and Competition)

Tomlinson, Mark

Green, Ken

McMeekin, Andrew

Economics

Manchester University Press

<p>An area of neglect in much of current economic theory has been its lack of attention to the impact of technological innovation on the structure and behavior of firms and the market. This book is a comprehensive study of the economic implications of technological change for three primary institutions: the firm, the market, and the civil sector.</p>

Coombs, Rod

Saviotti, Paolo

Rowman & Littlefield Publishers

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