This much-anticipated updated edition of this digital-first playbook equips a new generation of leaders to win in a business landscape dominated by disruption. Over the six years since the publication of the first edition of The Digital Matrix, the analysis and predictions presented in the book have played out in the global economy, as more industries have gone digital-first. Some legacy companies have gone under in the interim, while others continue to grapple with the question of how to pull off a life-saving digital transformation. The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries but have emerged as the rule-makers in industries as diverse as financial services, healthcare, media and entertainment, retailing and automotive sectors. The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company's success along the way. With The Digital Matrix, you will: <ul> <li>Learn to navigate the world of digital ecosystems</li> <li>Discover ways of competing and collaborating with other companies to create and capture value</li> <li>Realize how powerful machines can amplify your company's human talent</li> <li>Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future</li> </ul> In this anticipated second edition, four lessons are worth highlighting: (1) every industry will become digital, sooner rather than later, everywhere in the world; (2) every company will need to become digital to defend today's business model and simultaneously design future business model; (3) every company will face competitive threats from digital giants and born-digital entrepreneurs; and (4) digital transformation is a business leadership challenge, not a technological one. Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the post-pandemic world. The defining challenge for today's generation of managers (who will be tomorrow's leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rulebook for their digital future. Your company's future depends on its ability to harness digital technology. Don't wait!

The Digital Matrix: New Rules for Business Transformation Through Technology

Business & Money

Venkatraman, Venkat

Industries

Wonderwell

Two world-renowned experts on innovation and digital strategy explore how real-time data and AI will radically transform physical products--and the companies that make them. Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, supercomputing, and artificial intelligence, things are changing--fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-its-kind playbook that will help industrial companies combine what they do best--create physical products--with what digitals do best--use algorithms and AI to parse expansive, interconnected datasets--to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust, data-driven insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Those that don't risk falling on the wrong side of the next great digital divide. Fusion Strategy is the way forward.

Fusion Strategy: How Real-Time Data and AI Will Power the Industrial Future

Govindarajan,Vijay

Management & Leadership

Harvard Business Review Press

Is your business ready to win in the digital future―or destined to be disrupted? Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way. <ul>With The Digital Matrix, you will: <li>Learn to navigate the world of digital ecosystems. </li>
<li>Discover ways of competing and collaborating with other companies to create and capture value. </li>
<li>Realize how powerful machines can amplify your company’s human talent. </li>
<li>Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.</li>
</ul> The future of every industry is digital, and that future is closer than you think. Do you understand where your business fits into the bigger picture? Are you ready to maximize your opportunities? Packed with current case studies and practical experience-based advice, The Digital Matrix shows you how to rethink your business model from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation. Your company's future depends on its ability to harness digital technology. Don't wait!

LifeTree

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Books by Venkatraman, Venkat