The China Casebook contains 20 case studies which span various industries, from services to fast-moving consumer goods. Some of the companies are local Chinese enterprises while others are foreign investment enterprises. Collectively, the issues raised in the cases cover most of the strategic and operational ones companies that operate in China run into. As not all cases are success stories, the comprehensive set highlights the dos and don’ts of operating in China. Besides being an excellent basis for course development, the casebook also provides stimulating reading for all interested in and actually doing business in China.

The China Casebook

Business & Money

Vanhonacker, Wilfried R.

Marketing & Sales

McGraw-Hill Education / Asia

This marketing text demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and are based in 16 countries.   Includes 60 case studies which cover 16 Asian countries and the Middle East, including Bangladesh, China, Hong Kong, India, Indonesia, Japan, Kazakstan, Malaysia, and more. Covers a broad span of marketing issues, including industrial and consumer marketing, products, services, marketing strategy development, distribution, promotion, pricing, and intra-country and inter-country problems. Includes an extensive range and breadth of cases.   For readers interested in International Marketing.

The Asian Marketing Casebook

Capon, Noel

Economics

Pearson College Div

From Dr. Wilfried R. Vanhonacker's Rough Diamonds: "The future of formal education is about enabling and supporting lifelong learning." Today, formal education is not focused on learning. Instead, it is focused on efficient delivery. It has become a machine that increasingly shuns its core responsibilities. Reality is about to hold it to account. In the twenty-first century, technology is changing at an exponential pace. The knowledge that students gain during their formal education is becoming outdated more rapidly. Without a passion for learning and without a basis and support for continued learning, they can write off their future. In Rough Diamonds, Dr. Wilfried R. Vanhonacker offers personal observations that challenge every aspect of formal education, all with the aim to inspire thoughts on a new paradigm for education and to amplify the momentum for change.

Rough Diamonds: Rethinking How We Educate Future Generations

Parenting & Relationships

Reference

Houndstooth Press

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Books by Vanhonacker, Wilfried R.