Marketplace Lifestyles in an Age of Social Media: Theory and Methods

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view.  Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Business & Money

Valette-Florence, Pierre

Kahle, Lynn R.

Marketing & Sales

Routledge

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Books by Valette-Florence, Pierre

See the best price to sell, buy, or rent books by Valette-Florence, Pierre. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketplace Lifestyles in an Age of Social Media: Theory and Methods