Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, "Product Design and Development, 3/e", by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

Product Design and Development

Business & Money

Eppinger, Steven D.

Ulrich,Karl

Marketing & Sales

McGraw-Hill/Higher Education

This book presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. It treats issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.

Eppinger,Steven

Management & Leadership

McGraw/Hill/Irwin

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

Product Design and Development, 5th Edition

McGraw–Hill Education

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'; min-height: 11.0px} New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. New examples - New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more. Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users. Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter. The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance. The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property. The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book. This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and

Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.

Yang, Maria C.

McGraw=Hill

Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors emphasis on methods.

Loose Leaf for Product Design and Development

About the Author\nSteven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.\nKarl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.\nMaria C. Yang Massachusetts Institute of Technology is a Professor of Mechanical Engineering and MacVicar Faculty Fellow at the Massachusetts Institute of Technology. She earned an S.B. from MIT and M.S. and Ph.D. from Stanford University, all in Mechanical Engineering. Her research investigates how early stage design process drives innovation. Her work spans product design to complex engineering systems, with applications in aerospace, energy, and water. She is an ASME Fellow and a recipient of the NSF CAREER award. Yang has previously served as director of design at a Silicon Valley start-up and co-founded a consumer product start-up.\nProduct description\nISBN: 9781260566437 is an International Student Edition of Product Design and Development 7th Edition by: Karl Ulrich and Steven Eppinger and Maria C. Yang. This ISBN: 9781260566437 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Designed for use in the interdisciplinary courses on product development as well as by practicing professionals, Product Design and Development 7e strikes a balanced approach between theory and practice through the authors’ emphasis on methods.

Engineering & Transportation

Engineering

Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation. An innovation tournament, just like its counterpart in sports, starts with a large number of candidates, with opportunities as the players. These opportunities are pitted against each other until only the exceptional survive. This book provides a principled approach for the effective management of innovation tournaments - identifying a wealth of promising opportunities and then evaluating and filtering them intelligently for greatest profitability. With a set of practical tools for creating and identifying new opportunities, it guides the reader in evaluating and screening opportunities. The book demonstrates how to construct an innovation portfolio and how to align the innovation process with an organization's competitive strategy. Innovation Tournaments employs quirky, fresh examples ranging from movies to medical devices. The authors' tool kit is built on their extensive research, their entrepreneurial backgrounds, and their teaching and consulting work with many highly innovative organizations.

Innovation Tournaments: Creating and Selecting Exceptional Opportunities

Terwiesch, Christian

Finance

Harvard Business Review Press

Winning in China: 8 Stories of Success and Failure in the World's Largest Economy

If Amazon can't win in China, can anyone?When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Winning in China: 8 Stories of Success and Failure in the World's Largest Economy, Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, and InMobi, as more and more businesses look to reap profits from the demand of 1.4 billion people. Sang, Global Fellow at the Wharton School of the University of Pennsylvania, and Ulrich, Vice Dean of Entrepreneurship and Innovation at the Wharton School, answer four critical questions: <ul> <li>Which factors explain the success (or failure) of foreign companies entering China?</li> <li>What challenges and pitfalls can a company entering China expect to encounter?</li> <li>How can a prospective entrant realistically assess its chances?</li> <li>Which managerial decisions are critical, and which approaches are most effective?</li> </ul> Sang and Ulrich answer these questions by examining the stories of eight well-known and respected companies that have entered China. They study: <ul> <li>How Norwegian Cruise Line's entry into China displays how cultural differences can boost or sink different companies;</li> <li>How Intel, one of the oldest, most respected firms in Silicon Valley, thrived in a country that seems to favor agile upstarts;</li> <li>How Zegna, the Italian luxury brand, has emerged as another surprising success story and how it plans to navigate new headwinds from the COVID-19 pandemic.</li> </ul> Through these engaging and illuminating stories, Sang and Ulrich offer a framework and path for organizations looking for a way to successfully enter the world's largest economy. History can be a teacher, and China, a country with 3,500 years of written history, has much to teach.

Sang, Lele

Biography & History

Wharton School Press

See the best price to sell, buy, or rent books by Ulrich,Karl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ulrich,Karl

See the best price to sell, buy, or rent books by Ulrich,Karl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Product Design and Development

Product Design and Development

Product Design and Development

Product Design and Development, 5th Edition

Product Design and Development

Product Design and Development

Loose Leaf for Product Design and Development

Product Design and Development

Innovation Tournaments: Creating and Selecting Exceptional Opportunities

Winning in China: 8 Stories of Success and Failure in the World's Largest Economy