<ul>“This exciting book goes to the heart of a creative commercial and public service culture - it shows why ITV matters and how it was made to work so well. A tremendous contribution.” Professor Jean Seaton, University of Westminster “This is a valuable addition to studies of ITV's history and programming...” Tom O'Malley, Professor of Media Studies, University of Wales, Aberyswyth, and Co-Editor of Media History.
</ul> Since breaking the BBC’s monopoly in 1955, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain’s first commercial broadcaster. The book explores key tensions and conflicts which have influenced the ITV service. Chapters focus on particular institutions, including London Weekend Television and ITN, and programme forms, including Who Wants to be a Millionaire?, Upstairs Downstairs and Trisha. The contributors show that ITV has had to tread an uneasy line between public service and commercial imperatives, between a pluralistic regional structure and a national network, and between popular appeal and quality programming. A timeline of key events in the history of ITV is also included.
 ITV Cultures provides a timely intervention in debates on broadcasting and cultural history for academics and researchers, and a lively introduction to the history of ITV for students and general readers. 
 Contributors: Rod Allen, City University; Jonathan Bignell, University of Reading; John Ellis, Royal Holloway, University of London; Jackie Harrison, University of Sheffield; Jamie Medhurst, University of Wales, Aberystwyth; Matt Hills, Cardiff University; Steve Neale, University of Exeter; Helen Wheatley, University of Reading; Sherryl Wilson, Bournemouth University.

ITV Cultures

Politics & Social Sciences

Johnson, Catherine

Turnock, Rob

Social Sciences

Open University Press

“This exciting book goes to the heart of a creative commercial and public service culture - it shows why ITV matters and how it was made to work so well. A tremendous contribution.”  Professor Jean Seaton, University of Westminster “This is a valuable addition to studies of ITV's history and programming...” Tom O'Malley, Professor of Media Studies, University of Wales, Aberyswyth, and Co-Editor of Media History. Since breaking the BBC’s monopoly in 1955, ITV has been at the centre of the British television landscape. To coincide with the fiftieth anniversary of the first ITV broadcast, this accessible book offers a range of perspectives on the complex and multifaceted history of Britain’s first commercial broadcaster. The book explores key tensions and conflicts which have influenced the ITV service. Chapters focus on particular institutions, including London Weekend Television and ITN, and programme forms, including Who Wants to be a Millionaire?, Upstairs Downstairs and Trisha. The contributors show that ITV has had to tread an uneasy line between public service and commercial imperatives, between a pluralistic regional structure and a national network, and between popular appeal and quality programming. A timeline of key events in the history of ITV is also included. ITV Cultures provides a timely intervention in debates on broadcasting and cultural history for academics and researchers, and a lively introduction to the history of ITV for students and general readers.   Contributors: Rod Allen, City University; Jonathan Bignell, University of Reading; John Ellis, Royal Holloway, University of London; Jackie Harrison, University of Sheffield; Jamie Medhurst, University of Wales, Aberystwyth; Matt Hills, Cardiff University; Steve Neale, University of Exeter; Helen Wheatley, University of Reading; Sherryl Wilson, Bournemouth University.

Business & Money

Industries

Television and Consumer Culture: Briatin and the Transformation of Modernity

The radical expansion and dramatic changes in television broadcasting during the third quarter of the twentieth century reflected and promoted the development of a new form of consumer culture in Britain. Society was becoming marked by fragmentation, individualism and consumerism and at the same time, ITV, a new commercial service, was challenging the middle-class, public service BBC. This book's examination of television's novel intervention in and re-articulation of British culture over this period pinpoints a crucial moment in the development of consumer capitalism when television's novel metaphysical forms provided a model of consumption par excellence.

Marketing & Sales

I.B.Tauris

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