The physical structure and appearance of the workplace determine how we function, how we communicate and collaborate, our motivation levels and company performance, but we often fail to recognize the vital connection between organizational culture and the work environment. Based on the authors’ first-hand experience of major change programmes, on studies of offices around the world, and on design management research at De Montfort University, Leicester, this book explains the underlying principles of office design and its effects on cultural change and performance. Part 1 analyses the context and environment of working life, the drivers of change and the barriers - organizational, psychological and structural - to better working practices. Part 2 explores how traditional structures can be rethought and adapted through the reorganization of the workplace and the removal of physical barriers to change. It identifies four typical and disturbingly familiar work environments - Monolith, Makeshift, Modernizer and Mould-Breaker - to help companies understand their current problems and how to solve them. Part 3 introduces six proven workplace layouts: Town Square, Village Neighbourhood, City in Miniature, Space-time Machine, The Campaign Room and the Club; and explains their relative benefits for companies’ different needs. These are brought to life with international case studies from the public and private sector which describe how leading organizations have benefited from improved working environments. New Workspace, New Culture is illustrated by the Financial Times cartoonist, Roger Beale. It also includes line drawings of office layouts, and photographs of some of the most productive working environments in the world. This book will help senior management and human resource specialists develop the way people work by changing the working environment. Also, designers, architects, and facility and property managers will find it a perceptive and logical guide to wha

New Workspace, New Culture: Office Design as a Catalyst for Change

Business & Money

MYERSON, Jeremy

Turner, Gavin

Business Culture

Routledge

If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading... Did you know, in just the first 60 seconds of your day... <ul> <li>87,500 tweets are posted on Twitter</li> <li>3.8 Million Google searches are typed</li> <li>1 Million people are logging into Facebook</li> </ul> That´s how big content is being consumed each minute every single day of people´s lives. As the saying goes: "Content is King." Now the big question is how can you leverage content to make people buy from you? This is where the newest marketing approach known as Content Marketing comes in. Content Marketing uses strategic planning and posting content that sells and engages your audience which spells the difference between customer retention and missed sales. All you need to know is how to shoot your message like an arrow that your audience can´t take off their chest. The only difficulty is finding ways to stand out between 5,000 ads, 4 million blog posts and 95 million Instagram pictures, all released on one average day. Yet, there is no reason to stress. You don´t need to be a $850 million company like BuzzFeed in order to succeed as long as you have a message to share. Gary Vee breaks it down: "You need to spend all of your time and energy on creating something that actually brings value to the people you''re asking for money!" Yet, if you think print marketing, TV or Radio ads are the road to take, then you''ve been stuck in a time capsule and missed the train into generation now. According to Pew Research, 77% of US Adults go online daily. This means you can reach 77% of a whole nation in one day... if you know how. Not convinced yet? Then have a look into Twitter''s own statistics and know why everyone has to implement content marketing on their way to success. <ul> <li>66% of people have found a new business on Twitter</li> <li>69% of people bought something because of a tweet</li> <li>94% plan to make a purchase from a business they follow</li> </ul> It is time to discover the right roadmap to present your content and get the exposure you need to turn even a farmers shop into a worldwide company like Whole Foods Market. Author Gavin Turner knows what your audience wants and soon you will, too. In this book "Content Marketing", you´ll discover: <ul> <li>The secret origins of Content Marketing</li> <li>Successful online content marketing strategies that big AAA companies use everyday</li> <li>Shortcuts to becoming an expert who can write content that sells and persuades</li> <li>How one simple marketing step can rally your audience behind your mission and vision</li> <li>Quick start action steps that will instantly improve your content marketing results</li> <li>The one concept you have to master to create more shares and likes than any other</li> <li>Easy-to-implement step by step processes to keep you in control of your online footprint</li> <li>Roadmaps and guidelines to building winning content marketing plans that no one else will ever tell you</li> </ul> And much, much more. As a bonus you´ll receive a chapter to create an effective 2-way marketing combination to leave all competitors behind. Whether your business is small or big, a start-up or an established venture, the strategies contained in this book will make your companies name stick in everyone''s head. If your last posts and former attempts didn´t perform well, you´ll discover how to avoid the common mistakes that make a lot of people stop. Content marketing is the only marketing type for everyone. All it requires is your personal DNA, passion and a message to share. Scroll up and click the "Buy Now" button to instantly increase your sales by choosing the right content for your customer.

Content Marketing: Proven Strategies to Attract an Engaged Audience Online with Great Content and Social Media to Win More Customers, Build your Brand and Boost your Business (Marketing and Branding)

Business Development & Entrepreneurship

Independently published

If you want to discover how to leverage the power of social media with Social Media Marketing in 2019 to help you make more sales and achieve your business goals, keep reading...Did you know:The number of people spending time on the Internet has grown to 4.4 billion.there had been a 9% increase in active social media users in 2019 - translating to over 3.5 billion users.The average person spends 142 minutes of their day using social media.These numbers show the vast potential for businesses to tap into and reach out to more people online. The Internet is vast and has a high potential for both small- and large-scale companies to help them grow, primarily through using the various social media platforms available.It is no surprise that social media is the most lucrative and beneficial marketplace to target and build your audience.However, just creating an account on a social media platform and simply posting product images once a week will in no way guarantee business success online.Many small and large businesses fail in their social media marketing campaigns as they struggle in finding and applying the right methods.It is just wasted time and effort to create accounts on these platforms without posting strategic and quality social media posts and content, and expect it to translate to business success.It is essential to discover the right roadmap on how to effectively market your products and services on social media.In this complete step-by-step guide, Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, YouTube and Twitter to Boost your Business in 2019, you will discover:The single most crucial element in your social media marketing that determines your success as a social media influencerHow to build the "golden gate bridge" of alignment between your business and social media - so it leads to more salesThe 4 most important social media networks to use to promote your business to dramatically increase your sales The strategic ways on how to reach out to your target audience better on social media and save time and money Quick start action steps that will instantly improve your social media marketing resultsA seven step process you can implement to seamlessly integrate all the social media platforms together for massive results...and much, much more!Added BONUS:Includes a Bonus Chapter on how to scale up your business using advanced social media marketing strategies for each popular platformWhether your business is small or big, a startup or an established venture, the strategies contained in this book will make your brand’s products and services stand out and make an impact in social media.Scroll up and click the “Add to Cart“ button to instantly increase your sales by promoting your brand with social media marketing for your customer.

Social Media Marketing 2019: Your Step-by-Step Guide to Social Media Marketing Strategies on How to Gain a Massive Following on Facebook, Instagram, ... Business in 2019 (Marketing and Branding)

E.C. Publishing

Arts & Photography

Graphic Design

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Books by Turner, Gavin