This book is a practical guide for your business use digital marketing, with seven straightforward steps to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.Why read this book?We all use email, search on Google, visit websites, buy on online shops, and use social networks like Facebook, Twitter or LinkedIn. However, the Internet and digital technologies enter so quickly into our everyday lives that it is easy to forget an important fact: Our customers also use the Internet, smartphones and digital technologies. Maybe more than us.If you don´t, you need to understand that consumers have taken it over. Social media, blogs, social networks, collaborative websites, apps, and games, have changed forever the way customers relate to companies, brands, and products.Consumers now have mobile devices and powerful search tools, which can find products, services, or show them where the nearest shops are. Blogs, podcasts, and YouTube videos have become the primary source of information for many people, especially those who like to talk about brands and products and comment on their experiences. Social networks have become a constant channel of communication between customers who mention details about what they buy, how they use it and what they thought of it. Also, it has never been easier to create an online shop. E-commerce has become so popular because any newly created company can compete on product and services sales against large commercial brands that have invested in well-located stores.The digital revolution can be a scary scenario for anyone who runs a business, and if you are struggling with its effects on your market, be aware of using it to your advantage. If you had not yet come to this point, wake up before it's too late.You need to make the most of the opportunities, created by the Internet and digital technologies. You need to be online to acquire new customers and grow your business. And meanwhile, you must work to avoid losing your current customers to new online competitors. For all these, I will show you a set of steps to fight back and put you in a winning position at the digital revolution. To leverage the Internet for your business without wasting money or resources, and to establish a more permanent competitive advantage, you need steps that lead you to a coherent, efficient, and effective strategy for making the Internet your primary business ally - today, tomorrow and forever., and that is the point of this book.This book shows you seven steps to use digital marketing to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy.

Practical Guide for Digital Marketing: Seven steps to engage your customers, get new ones, increase your sales, and build a winning digital marketing strategy

Business & Money

Torres, Cláudio

Marketing & Sales

Independently published

"The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.

The Bible of Digital Marketing: Everything you always wanted to know about Digital Marketing, but had no one to ask for.

In The Lands Of The Enchanted Moorish Maiden: Islamic Art in Portugal uncovers five inspired centuries of Islamic civilisation that shaped the people of the former Gharb al-Andalus. From Coimbra to the furthest reaches of the Algarve there are palaces, Christianised mosques, fortifications and urban centres, all of which bear witness to the splendour of a glorious past. This artistic recollection is the expression of a very delicate symbiosis that determined the particularities of vernacular architecture and still permeates the cultural identity of Portugal.Ten itineraries invite you to discover 76 museums, monuments and sites in Lisbon, Sintra, Coimbra, Evora, Mertola, Faro and Sesimbra (among others).This title is part of the series "Islamic Art in the Mediterranean". Each title in this series starts with a general introduction to the series, followed by an introduction to the particular title. <ul> <li>For the eBook / Kindle version the "Look Inside" link gives access to the table of contents of this title and to a part of its particular introduction.</li> <li>For the paperback version: the "Look Inside" link provides access to the general introduction.</li> </ul> Note: the eBook includes an index of locations.

In the Lands of the Enchanted Moorish Maiden: Islamic Art in Portugal (Islamic Art in the Mediterranean)

Arts & Photography

Macías, Santiago

Gómez, Susana

History & Criticism

Museum with No Frontiers, Mwnf (Museum Ohne Grenzen)

Por Tierras de la Mora Encantada: El arte isl mico en Portugal descubre los cinco siglos de civilizaci n isl mica que dejaron su impronta en la poblaci n del antiguo Garb al-Andalus. Desde Coimbra hasta los m s lejanos confines del Algarbe, los palacios, mezquitas cristianizadas, fortificaciones y centros urbanos atestiguan el esplendor de un pasado glorioso. Este recuerdo art stico es la expresi n de una delicada simbiosis, que ha determinado las particularidades de la arquitectura vern cula y sigue omnipresente en la identidad cultural de Portugal. Diez recorridos le invitan a descubrir 76 museos, monumentos y yacimientos en Lisboa, Sintra, Coimbra, vora, M rtola, Faro y Sesimbra, entre otras localidades.Esta obra forma parte de la colecci n "El arte isl mico en el Mediterr neo". Cada t tulo de esta colecci n tiene una introducci n general id ntica para todos los t tulos, seguida de una introducci n espec fica al t tulo en cuesti n.Para la versi n eBook / Kindle: el enlace "Echa un vistazo / Look inside" le da acceso a la tabla de contenido de este t tulo y a una parte de su introducci n espec fica.Para la versi n de bolsillo: el enlace "Echa un vistazo/Look Inside" da acceso a la introducci n general.Nota: el libro electr nico incluye un ndice de nombres de lugares.Busca otros t tulos de esta serie disponibles en espa ol o ingl s con 'El arte isl mico en el Mediterr neo + MWNF (nueve t tulos)' o 'Islamic art in the Mediterranean + MWNF' (diez t tulos).Busca todos los t tulos de Museum With No Frontiers en todos los idiomas con 'Museum With No Frontiers + MWNF'.

Por tierras de la mora encantada: El arte islámico en Portugal (El Arte Islámico en el Mediterráneo) (Spanish Edition)

Travel

Museum Ohne Grenzen (Museum with No Frontiers)

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