Work in Progress (Penguin Business)

Biographies & Memoirs

Michael Eisner

Tony Schwartz

Arts & Literature

Penguin Books, Ltd.

The responsive chord

FIRST EDITION PAPERBACKThe essential guide to how media shape our lives. By the creator of the most talked about political ad in television history. Tony Schwartz, the man the New York Times called the "king of sound," drew on his unrivaled wealth of experience in the communications industry, to give us The Responsive Chord, an engaging read and one of the seminal books on media. Through his decades of work, Schwartz came to understand that most advertisers, politicians, and educators―in fact, most all of us―use a model of communication long outmoded by the coming of electronic media. In The Responsive Chord, he shows us how this model has made us blind to many of the inner workings of modern communication. He explains how audio and visual material can be used to create "resonance" with an audience. His "resonance principle" explains that the meaning of an ad (or any other stimulus) is not present in the ad itself but rather in how the ad relates to the vast array knowledge and associations―both factual and emotional―already held in the mind of the viewer. Thus, audience members do not merely digest a message; they are an essential force in creating it. The implications for anyone looking to impart a message or influence decisions are enormous. And with so many people these days getting their information through social media and "fake news" sites, it is crucial that we understand the strong forces by which these outlets act upon us and, yes, manipulate our ideas and actions. The Responsive Chord reveals these forces in a captivating and eye-opening read. "I read The Responsive Chord as a freshman in college and it affected everything I've ever made since. Its message is practical and deep. I'd recommend it to anyone." ― Ira Glass, Creator &amp; Host of NPR's This American Life "Tony Schwartz was a genius in his understanding of the communications revolution of the 20th century. My interview with him was one of my favorites and one of the most important of my own long career in broadcast journalism." ― Bill Moyers, Journalist, Political Commentator and White House Press Secretary "Tony Schwartz was not only an original theorist but a master persuader whose must-read book is brimming with indispensable insight about how humans construct meaning through media." ― Prof. Kathleen Hall Jamieson, Director, Annenberg Public Policy Center "Here's the still-true story about how a media environment can shape our thoughts, our purchases and, yes, our votes. It's not just the content that influences us; if only it were that simple. No, it's the media themselves, the political economy driving them, and the atomizing impact of their targeted messaging. Maybe reading this book will prepare us to think more critically about the way social media is used on, and against us today." ― Douglas Rushkoff, author, Program or Be Programmed, Present Shock, and Throwing Rocks at the Google Bus "The Responsive Chord had a profound impact on me when I first read it as a teenager, and it sparked a lifelong interest in the impact of media and technology in education. Re-reading it today, Tony Schwartz's observations about education in a media-saturated environment are deeply prescient and more relevant than ever." ― Luyen Chou, Chief Product Officer, Pearson Education "I keep talking to Tony, learning from Tony, practically every day. Radio and audio are Tony's World. We just live in it." ― Christopher Lydon, Radio Host of The Connection and Open Source, former New York Times Journalist

The Responsive Chord

Business & Money

Schwartz, Tony

Marketing & Sales

DOUBLEDAY

Tony Schwartz, the man Marshall McLuhan called "the guru of the electronic age" tells how the media have shaped our world--and how we can shape the media. Illustrated by Nurit Karlin. 
 "Who else could write more brilliantly about media as a second god than one of the few humans who has leanrned how to use and control it... Tony Schwartz. This is a superb book." -- Senator Daniel Patrick Moynihan 
 "Media: The Second God takes up where The Responsive Chord left off, and is indispensable reading for anyone who works with media. Tony Schwartz shatters some myths and establishes some new standards by which all media will be judged." -- Joseph Napolitan, International Political Consultant 
 "Students and scholars of communication should be grateful that Tony Schwartz has written another original, compelling book about how media work. Tony Schwartz is a creative genius and a masterful teacher." -- Professor Kathleen Jamison, Director of Graduate Studies, University of Maryland

Media: The Second God

Politics & Social Sciences

Social Sciences

Random House, Inc.

An overview of a week in the entrepreneur's life and opinions on everything from football to New York mayors accompany stories of Trump's best real estate deals and a discussion of the deal maker's art

The Art of the Deal

Donald J. Trump

Management & Leadership

Random House Audio Publishing Group

The Power Of Full Engagement - Managing Energy, Not Time, Is The Key To High Performance And Personal Renewal

Self-Help

Jim Loehr

Happiness

Free Press

Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live

Catherine McCarthy

Jean Gomes

Simon & Schuster UK Ltd.

The Way We're Working Isn't Working: The Four Forgotten Needs That Energize Great Performance

This book was previously titled, Be Excellent at Anything. The Way We're Working Isn't Working is one of those rare books with the power to profoundly transform the way we work and live. Demand is exceeding our capacity. The ethic of "more, bigger, faster" exacts a series of silent but pernicious costs at work, undermining our energy, focus, creativity, and passion. Nearly 75 percent of employees around the world feel disengaged at work every day. The Way We're Working Isn't Working offers a groundbreaking approach to reenergizing our lives so we’re both more satisfied and more productive—on the job and off. By integrating multidisciplinary findings from the science of high performance, Tony Schwartz, coauthor of the #1 bestselling The Power of Full Engagement, makes a persuasive case that we’re neglecting the four core needs that energize great performance: sustainability (physical); security (emotional); self-expression (mental); and significance (spiritual). Rather than running like computers at high speeds for long periods, we’re at our best when we pulse rhythmically between expending and regularly renewing energy across each of our four needs. Organizations undermine sustainable high performance by forever seeking to get more out of their people. Instead they should seek systematically to meet their four core needs so they’re freed, fueled, and inspired to bring the best of themselves to work every day. Drawing on extensive work with an extra-ordinary range of organizations, among them Google, Ford, Sony, Ernst &amp; Young, Shell, IBM, the Los Angeles Police Department, and the Cleveland Clinic, Schwartz creates a road map for a new way of working. At the individual level, he explains how we can build specific rituals into our daily schedules to balance intense effort with regular renewal; offset emotionally draining experiences with practices that fuel resilience; move between a narrow focus on urgent demands and more strategic, creative thinking; and balance a short-term focus on immediate results with a values-driven commitment to serving the greater good. At the organizational level, he outlines new policies, practices, and cultural messages that Schwartz’s client companies have adopted. The Way We're Working Isn't Working offers individuals, leaders, and organizations a highly practical, proven set of strategies to better manage the relentlessly rising demands we all face in an increasingly complex world.

Business Culture

Claudia's Doll and Other Windows

Fulton Books

The Way We're Working Isn't Working

Simon Schuster Ltd

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Books by Tony Schwartz