A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers―Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Enterprise Marketing Management: The New Science of Marketing

Business & Money

Dave Sutton

Tom Klein

Management & Leadership

wiley

Loon Magic

Science & Math

Paper Birch Press, Inc.

"This book follows the common loon through the seasons and throughout its life cycle. It explores the relationship between loons and people and documents the distribution of loons in North America, including a state by state analysis of loon populations." KEENER BOOKS (Member IOBA) 100% positive over the past 12 months. (391 total ratings) In Stock. Ships from WI, United States. Domestic shipping rates and return policy.

Biological Sciences

Paper Birch Press

Cooper Square Publishing Llc

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Books by Tom Klein