Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies. Written by two of the world’s most sought-after experts on Web brand development, From Bricks to Clicks arms managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. With the help of case studies and interviews, the authors acquaint readers with the full range of important issues surrounding Web branding and get them up to speed on the latest technologies for creating greater brand differentiation online. Then, step-by-step, they walk them through the process of transplanting their company’s brand recognition into the digital marketplace for business success online.

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

Business & Money

Timacheff, Serge

Rand, Douglas E.

Skills

McGraw=Hill

Veteran professional photographer Serge Timacheff walks you through the features of the Canon EOS DSLR camera; selecting, understanding, and using lenses and accessories; and caring for your equipment. You'll also get professional insight into protecting your gear and building your skill set. Once you understand how to build a photography system that meets your needs and discover which filters and accessories are best for you, you can begin to embrace all the Canon EOS camera system has to offer. 
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Canon EOS Digital Photography Photo Workshop

Arts & Photography

Photography & Video

wiley

Your digital camera can do so much! And Digital Photography For Dummies, 6th Edition helps you shoot, edit, and share great photos. This full-color guide is packed with stuff that’s not in your camera manual — tips on upgrading your equipment, working with focus and exposure, shooting like a pro, organizing and enhancing your images, and printing them or getting them online. 
Are you already you’re hip-deep in images? Here’s how to manage them. This guide helps you learn what you need for the way you take pictures, how to prolong battery life, the pros and cons of digital SLR, and more. Baffled by the lingo? The glossary explains all those terms and acronyms. You’ll also learn to: <ul>
<li>Set up your camera for basic shooting and learn to use automatic mode, common scene modes, and all the camera’s features</li> <li>Manage depth of field, exposure, and white balance, and make easy fixes with your photo editor</li> <li>Compose your photos for better pictures</li> <li>Easily transfer your pictures to the computer, print them, or distribute them electronically</li> <li>Edit your images and fix common problems like dim photos and red-eye</li> <li>Send photos to a cell phone</li> <li>Organize your pictures so you can find what you want</li> <li>Decide if your camera needs updating, what equipment you need, and what your digital darkroom should have</li> </ul>
Rich, full-color examples show what you can achieve. Digital Photography For Dummies, 6th Edition will make your digital camera a lot more fun!

Digital Photography For Dummies

King, Julie Adair

For Dummies

How to choose, use, equip, and maintain your digital cameraWhich digital camera best suits your needs? How many megapixels do you really need? How do you store and protect your photos? Which features areessential and which are expensive frills? Find the answers for buying, using, and caring for your digital camera in this little book! Open the book and find: How to choose between point-and-shoot and SLR Money-saving shopping pointers Insight on the best photo editing software Advice on memory cards and storage Camera maintenance and emergency care tips

Digital Cameras and Equipment For Dummies

Busch, David D.

A guide to truly personalizing the personal computer through software applications and utilities that make the PC a fun, expressive experience. Includes a disk that contains samples of the fun and creative products discussed in the book--worth hundreds of dollars if purchased at retail value.

The Personalized PC

Computers & Technology

Random House Information Group

This full-color title is designed to be a classic reference for the millions of photographers going to digital, from enthusiasts shooting family events and vacations with their SLRs, to professionals creating journalistic prints and fine art. It?s the only book on the market with a focus on complete, end-to-end workflow from shoot to print. It?s tied to Adobe?s latest version of Photoshop, which boasts an installed base of 4 million! Serge Timacheff is a professional photographer living in Pacific Northwest. He is the official photographer for the International Fencing Federation, based in Lausanne, Switzerland, and he photographs fencing at World Championships and the Summer Olympics. His 100-percent digital studio provides portraiture, event, commercial, and boudoir photography, and his fine art photographs appear in galleries and individual collections worldwide. David Karlins is a digital imaging expert, Web designer, teacher, consultant and author of numerous books and magazine articles.

Total Digital Photography: The Shoot to Print Workflow Handbook

Karlins, David

Take better travel shots on your next vacation with this terrific, 100-page e-book! From pro to hobbyist, from short weekends to dream vacations, every photographer wants to be able to capture memorable and compelling travel photos. Now you can hit the road with this fast-paced, In A Day For Dummies e-book that really zeros in on how to best capture eye-popping travel photos. Find out how to set your camera, make adjustments on the fly, prepare for all kinds of light--even get great shots with your smartphone. You'll go through this handy e-book in a day, and capture photos for a lifetime. <ul> <li>Focuses on techniques for capturing fantastic travel photos, no matter where you are or what kind of camera</li> <li>Covers setting the camera for the shot, making adjustments on the fly, lighting and composition, using a smartphone camera, and editing and sharing your photos</li> <li>Includes a "Beyond the book" online component, where you can find step-by-step tutorials, videos, and a bonus lesson on creating a high-dynamic range travel photo</li> <li>Online extras also include a photo book, how to make money selling your photos, and a gallery of unique travel photos to inspire you</li> </ul> Get Travel Photography In A Day For Dummies, grab your camera, and hit the road!

Travel Photography in a Day for Dummies

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Books by Timacheff, Serge