<p>Learn how to make pricing decisions that will maximize a firm's profits by creating and capturing customers with PRICING STRATEGY: SETTING PRICE LEVELS, MANAGING PRICE DISCOUNTS AND ESTABLISHING PRICE STRUCTURES. Written by recognized pricing thought leader and principal of a successful pricing firm, Tim J. Smith, this comprehensive book emphasizes the stakeholder's importance in making decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.</p>

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

Business & Money

Tim J. Smith

Management & Leadership

Cengage Learning'

<p>Teach students how to analyze marketing data, evaluate a marketing strategy quantitatively, and quantify the value of a business proposition to a customer.The identification of a target market and the definition of the product, price, promotion, and placement to serve that target market profitably requires both qualitative and quantitative skills. To address students' needs in quantitative marketing, we wrote Excel 2013 for Marketing. The text walks students through the process of plotting data, analyzing data, identifying market segments, calculating the revenue and profit opportunities within those segments, and selecting the most valuable market segment. The text also walks students through the process of quantifying the value of a product or service to a customer to support business market sales. Instructors using this workbook are able to assign progressive forms of quantitative analysis, monitor student progress, and ensure students are capable of conducting a quantitative analysis of marketing data.</p>

Excel 2013 for Marketing : Workbook of Statistical Tools and Techniques for Quan

Wiglaf LLC

Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Smith, Tim (2011) Paperback

Marketing & Sales

See the best price to sell, buy, or rent books by Tim J. Smith. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Tim J. Smith