This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.  Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done.  This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research

Gilbert A. Churchill

Thomas J. Brown

South-Western Pub.

Zouave Theaters

Carol E. Harrison

Louisiana State University Press

The weather engineering work of Trevor James Constable.

Loom of the Future: The Weather Engineering Work of Trevor James Constable

Science & Math

Environment

Borderland Sciences

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Books by Thomas J. Brown