Marketing research: An applied approach (McGraw-Hill series in marketing)

Business & Money

Thomas C. Kinnear

Management & Leadership

McGraw-Hill Inc.,US

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases: 14 new to this edition. The changes to the 5th edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases on a PC disk that accompanies each copy of the book contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC and MYSTAT-PC.

Marketing Research: An Applied Approach (Mcgraw-Hill Series in Marketing)

Marketing & Sales

McGraw–Hill Education

Marketing Research: An Applied Approach (Marketing)

Reference

Marketing Research: An Applied Approach

James R. Taylor

McGraw-Hill Education (ISE Editions)

Marketing Research: An Applied Approach (McGraw-Hill International Editions)

<p>This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.</p>

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

James F. Engel

Martin R. Warshaw

Richard D.Irwin

Principles of Marketing

Kenneth L. Bernhardt

Scott,Foresman

Stratsim: The Business Strategy Simulation

Interpretive Software Incorporated

See the best price to sell, buy, or rent books by Thomas C. Kinnear. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Thomas C. Kinnear