Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. 
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

Business & Money

Mila Gasco Hernandez

Teresa Torres-Coronas

Industries

Information Science Reference

See the best price to sell, buy, or rent books by Teresa Torres-Coronas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Teresa Torres-Coronas

See the best price to sell, buy, or rent books by Teresa Torres-Coronas. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)