It is becoming increasingly common for governments to initiate online governments for efficient and effective programs, facilitating more accessible government services, allowing greater public access to information and participation, and making government more accountable to citizens. Latin American countries are in pursuit of electronic government. They aim to understand and implement these programs much like the global leaders in communications and technology. Latin America Online: Cases, Successes and Pitfalls describes how e-government initiatives are taking place in several Latin American countries, and provides an insightful analysis about those factors that are critical in an e-government design and implementation process. Latin America Online: Cases, Successes and Pitfalls discusses how contextual factors affect e-government success or failure, and proposes strategies to move forward to address future challenges.

Latin America Online

Mila Gasco Hernandez

IGI Global

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies - in particular, the Internet. 
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.

Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World (Premier Reference Source)

Business & Money

Teresa Torres-Coronas

Industries

Information Science Reference

Information Communication Technologies and City Marketing

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Books by Mila Gasco Hernandez