Marketing Planning: A Step-by-Step Guide

Hands-on guide provides a complete step-by-step blueprint for creating and implementing successful marketing plans in any business. Paper. DLC: Marketing - Planning.

Marketing Planning: A Step-By-Step Guide

Business & Money

Taylor, James Walter

Management & Leadership

Prentice Hall Direct

<p>How to Develop a Successful Advertising Plan is a first-rate guide to creating original advertising and putting it into action through a comprehensive advertising plan. Completely revised and updated, this new edition covers it all - from generating ideas, to market research and marketing planning, to creative strategy development, to managing advertising media, the Advertising Business in Turmoil, Marketing Planning, Finding Your Customers, Developing a Creative Strategy, Advertising for Retail Stores, Understanding Media, Advertising Budgeting and Measuring Results.<br>Through a dynamic selection of winning advertising - drawn from national, international, local, consumer, business, and retail campaigns - James Taylor gives an inside look at how top campaigns are created and explains why they work.<br>A complete resource for ideas, practical tips and expert advice, How to Develop a Successful Advertising Plan is must reading for every advertising and marketing professional and student.</p>

How to Develop a Successful Advertising Plan

Marketing & Sales

Ntc Business Books

Reference

NTC Pub. Group

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