<p>In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.<br><br> This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account</p>

Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set)

Business & Money

Szostak, Berangere L.

Gay, Claudine

Management & Leadership

Wiley-ISTE

See the best price to sell, buy, or rent books by Szostak, Berangere L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Szostak, Berangere L.

See the best price to sell, buy, or rent books by Szostak, Berangere L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Innovation and Creativity in SMEs: Challenges, Evolutions and Prospects (Innovation, Entrepreneurship, Management: Smart Innovations Set)