Strategic Marketing Management Custom Edition for the University of Alabama

Michael R. Czinkota

O.C. Ferrell

Michael D. Hartline

Barry J. Babin

K. Douglas Hoffman

Ilkka A. Ronkainen

William G. Zikmund

R. Glenn Richey

Syed H. Akhter

Thomson

<p>BWPBK Expanded for mainstream marketing management course. New design and layout! Originally signed and developed by Cengage, Akhter 's 3e takes an integrated approach to strategic marketing management, and provides a comprehensive view of strategy, strategy development, and strategy execution.</p>

Strategic Marketing Management 3e : 3rd Ed

Textbook Media Press

Strategic Marketing Management 3e

See the best price to sell, buy, or rent books by Syed H. Akhter. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Syed H. Akhter