Intended for a junior/senior level course in Public Relations, this case study textbook takes a different approach to teaching students about the public relations world. Most case study textbooks deconstruct prize-winning campaigns that show one path to meeting a challenge or an opportunity. Cases in Public Relations Management uses recent cases with outcomes that weren’t always successful and challenges students to think analytically, strategically and practically. Each case is designed to encourage discussion, debate and exploration of the options available to the strategic public relations manager today.

Cases in Public Relations Management

Business & Money

Swann,Patricia

Marketing & Sales

McGraw-Hill Humanities/Social Sciences/Languages

Cases In Public Relations Management

Routledge, Taylor & Francis Group

Taylor & Francis Group

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Each case has extensive supplemental materials taken directly from the case for students' further investigation and discussion. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. New to the second edition are: <ul>
<li>27 new case studies, including coverage of social media and social responsibility elements</li> <li>New chapters on corporate social responsibility (CSR) and activism</li> <li>End-of-chapter exercises</li> <li>Embedded hyperlinks in eBook </li> <li>Fully enhanced companion website that includes:</li> <ul>
<li>Instructor resources: PowerPoint presentations, Case Supplements, Instructor Guides </li> <li>Student resources: Quizzes, Glossary, Case Supplements</li>
</ul>
</ul>

Cases in Public Relations Management: The Rise of Social Media and Activism

Routledge

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager. Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. A companion website (www.routledge.com/textbooks/9780415878937) provides additional resources for instructors to use with their students.

The Illustrated Guide to the Mass Communication Research Project

<ul> <li>An accessible, unintimidating introduction to the focus group research project.</li> <li>For students in research methods or market research courses within mass media, communication studies, marketing, advertising, and public relations programs.</li> </ul>

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. 
The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. 
Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. 
Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.

See the best price to sell, buy, or rent books by Swann,Patricia. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Swann,Patricia

See the best price to sell, buy, or rent books by Swann,Patricia. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Cases in Public Relations Management

Cases In Public Relations Management

Cases in Public Relations Management: The Rise of Social Media and Activism

Cases in Public Relations Management

Cases in Public Relations Management

Cases in Public Relations Management

The Illustrated Guide to the Mass Communication Research Project

The Illustrated Guide to the Mass Communication Research Project

Cases in Public Relations Management

Cases in Public Relations Management