First U.S. edition. Succinct presentation of linguistic and sociolinguistic concepts and their application to "visible," i.e. typographic speech and its transmission through content, form, and context. The concluding chapter critiques various public signs which had come to the author's attention, in terms of linguistic content, visual presentation, and ethnographic content, and concludes with a proposed method of analyzing such productions and a case study applying this method. Well-illustrated throughout with examples. With a short bibliography. Intended for students of design and language. Name in ink on inside front cover. 95 pages. stiff paper wrappers. 4to..

Language and Typography

Computers & Technology

Swann, Cal

Graphics & Design

John Wiley&Sons, Inc.

First edition. Well illustrated. 96 pages. cloth, dust jacket.. square 8vo..

Techniques of typography

Arts & Photography

Graphic Design

Lund Humphries

VERY GOOD FIRST EDITION dust jacket hardcover, solid binding, clean NEW text, no remainders, NOT ex-library; slight shelfwear WE SHIP FAST. 201212928 Designers are generally intuitive about language, although their training has made them well informed and articulate about the structure of visual forms. This book introduces basic linguistic theories which are appropiate to the visual domain of the designer. It explores the relationship between the strategies which speakers use to communicate effectively with each other and the visual counterparts which designers use in a similar pragmatic approach. It seeks to provide a better framework within which designers may use language in a more informed and creative way. We recommend Priority Mail where/when available -- $3.99 Standard / Media Mail can take up to 15 business days.

Language and Typography: An Introduction to the Basic Theories of Language and Its Visible Transmission as Typography

Programming

Lund Humphries Publishers Ltd

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