A groundbreaking paradigm that takes a scientific approach to marketing practice  Top executives at the renowned Zyman Marketing Group introduce a revolutionary new method for marketing managers&mdash;Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the enterprise to put marketing efforts and customer service at its core. With an introduction by marketing guru Sergio Zyman, Enterprise Marketing Management covers topics such as brand architecture, investment measurement, and how to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom-line results. Dave Sutton (Atlanta, GA) is President/CEO of Zyman Marketing Group. He has more than eighteen years of experience in management and technology consulting. He is a frequent speaker on brand strategy, marketing strategy, and e-business strategy, and serves as President of the Strategic Leadership Forum. He is regularly quoted in Fortune, Forbes, eCompany Now, Upside, and the Chicago Tribune. Tom Klein (Atlanta, GA) is Vice President of Zyman Marketing Group. He has fifteen years of experience in strategy, information technology, and brand marketing.

Enterprise Marketing Management: The New Science of Marketing

Sutton, Dave

wiley

Designed to help novices get started in providing basic-level services to patrons of their library, this book separates professional tasks from others, indicating when expertise is needed above and beyond the use of common sense and natural organization skills. The author's A-to-Z approach covers the entire realm of a librarian's responsibilities, offering simple and straightforward advice on topics that range from shelf arrangement, classification systems, and reference services to collection development, staff management, and self-evaluation. With a multitude of ideas, tips, and guidelines and an annotated bibliography of professional reading, a glossary, a list of library abbreviations, job descriptions, evaluation forms, and a list of professional associations, the book is a treasury of information for beginners.

So You're Going to Run a Library: A Library Management Primer

Reference

Libraries Unltd Inc

See the best price to sell, buy, or rent books by Sutton, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Sutton, Dave

See the best price to sell, buy, or rent books by Sutton, Dave. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Enterprise Marketing Management: The New Science of Marketing

So You're Going to Run a Library: A Library Management Primer